Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Of course, the URL should also be part of your company-wide standard email signature.

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Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Blogging is most effective when integrated with other communications efforts including PR and email marketing. There’s much more. Share this on Bebo.

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The Point

FEBRUARY 8, 2011

Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. Reproduced with permission from B2B Blogging Trends in 2011 , © 2011 Aggregage. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.

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