Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Buffer

SEPTEMBER 29, 2022

Then we work with several agencies as well. Passing off points of contact In each of my agency relationships, there was usually one other person who was already familiar with how we collaborated. Documentation for everyone Last but not least, we have a really great internal handbook and marketing wiki on our team.

Work Management 18

Work Management Peer-to-peer Paid Search Agency Advertising Agencies 18

Hubspot

APRIL 27, 2021

Your design team or agency should create a separate brand design style guide that addresses more nuanced visual. Our style guide is available on our internal wiki so it's easy for people to find, bookmark, and Ctrl+F to get answers to questions quickly. Graphics and Formatting. This is still true. Can you tell I'm not a designer?).

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Webbiquity

OCTOBER 13, 2010

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Change Agency. Collaborate on a wiki. The views represented in this blog are not necessarily those of the Wellesley Public Schools. I believe in the power of educational technology to help students and teachers succeed in the 21st century. View my complete profile. More places to find me Online. Me on Twitter. Me on Diigo. Dereks Blog.

Education 100

Education Screencast Ning Web 2.0 100

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Marketing Insider Group

AUGUST 26, 2020

Institutional knowledge is typically managed in a centralized database called a corporate wiki , which is regularly expanded and edited by designated team members. These seven types of institutional knowledge deserve an early place in your company’s wiki: 1. The Institutional Knowledge Marketers Need.

Work Management 257

Work Management Wiki Marketing Management Paid Search Agency 257

Convince & Convert

APRIL 4, 2012

A lot of things that we do are with agencies, and that is very typical agency problem, where it’s like, well, we’ll be the agency for anybody who will hire us. So much of what I was reading in the book and the theory of being unpopular is you say stop focusing on pleasing people who are never going to like you.

Paid Search Agency 121

Paid Search Agency Case Studies Wiki Amazon 121

Convince & Convert

JANUARY 26, 2012

I’ll do more next week, when I’m visiting the official Super Bowl Social Media Command Center (run by Indy social/content agency Raidious ), and checking out Super Bowl Media Day, the Super Bowl Village, and NFL Experience with my family. Maybe a Wiki? This compares to 84% for Tom Spalding, for example. Ridiculous.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

MLT Creative

NOVEMBER 23, 2010

Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. Elizabeth Reaves is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing. relevance?).

Social Media 40

Social Media Tools Media Wiki 40

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Because I work in workforce development with agencies that are supposed to be preparing "tomorrows workforce," this whole thing feels even more critical to me as something we need to be pushing with people. Its important for staff, but its even more important for the disenfranchised, disempowered clients with whom were working.

Web 2.0 100

Web 2.0 Training Work Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

from pitching your cause to donors and funding agencies, to delivering services to members and clients; and from seeking public support and the ear of decision-makers, to collaborating with other organizations in projects of common interest. and more precisely, the effective transfer or exchange of knowledge â?? Reader Polls. spreadsheets.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

Business Blogging for Realtors Advertising and Search: the one-two punch Content Curation in B2B Marketing 12 Tips for Marketing New Blogs Archives: Buzz Cloud: Recent Readers: Tag Cloud: Add new tag advertising Apple b2b marketing Biz Growth News blog blog carnivals blog conferences blog contests blog marketing blog mistakes blog optimization blog (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. The results are eye-opening.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Moz

MAY 18, 2020

But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. We stroll into new business pitches and make big claims about how “integrated” we are.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Customer Experience Matrix

JANUARY 24, 2015

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. The company also has special features for marketing agencies who use the system for their clients.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Golden Spiral

APRIL 14, 2022

If you work with an agency to build or revitalize your branding, they will likely produce a guide for you as part of your work with them. Make sure it’s an intuitive spot in your file system, company wiki, or website. The Fundamentals of a Brand Style Guide. Finally, make sure your brand guide is physically easy to find. Consistent.

Brand Identity 62

Brand Identity Branding Guidelines Paid Search Agency 62

Buzz Marketing for Technology

JUNE 27, 2008

Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. Lesson # 2 Know What Web 2.0 Is And How To Use It. on the subject of understanding Web 2.0.

Social Media 100

Social Media Class Web 2.0 Media 100

Scoop.it

MARCH 11, 2021

For example, if you’re marketing agency, you may have topics like marketing strategy, buyer personas, social media planning, influencer marketing, and freelance writing. Internal wiki discussions, product mockups, a timeline of upcoming launches and large projects. Press releases. Information like mission statement, values, and vision.

Curation 66

Curation Advertising Agencies Press Content 66

EMagine B2B Blog

DECEMBER 19, 2018

to provide a faster and more efficient way for individuals from different agencies, offices and departments to coordinate and communicate), users (Customers/Patients?, So you want to build a portal. You’ve defined your website portal’s purpose (i.e. and their various groups/teams. and how all of this will be presented to them. Filters (i.e.

Marketing Websites 52

Marketing Websites Webinar Metrics Wiki Paid Search Agency 52

EMagine B2B Blog

JULY 19, 2018

to provide a faster and more efficient way for individuals from different agencies, offices and departments to coordinate and communicate), users (Customers/Patients?, So you want to build a portal. You’ve defined your portal’s purpose (i.e. and their various groups/teams. and how all of this will be presented to them. . Filters (i.e.

Webinar Metrics 52

Webinar Metrics Wiki Paid Search Agency Advertising Agencies 52

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Just makes it easier to manage all the stuff. Social networking stuff fits here too. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Make sure they capture all lessons and share them.Start a wiki.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 30, 2009

Ive been at INDIUM CORPORATION for 25 years and have ALWAYS struggled with getting outside agencies up to speed on the nuances of our technology. As for other blogs in the electronics assembly materials or equipment industry - I know of a couple that started, but of none that sustained.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 5, 2014

However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. Are you an agency? As detailed in the HubSpot Wiki, the redesign that led to this incarnation of the homepage was meant to solve a specific problem. Oh, so HubSpot sells extra large funnels?". Are you a dev shop?

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Scoop.it

MAY 31, 2022

Look at the example below: Source: Commit Agency. Like this: Source: Commit Agency. Like this: Source: Commit Agency. Look for an original source rather than citing random blogs or wiki to find these. If you are adding a direct quote, include quotation marks, the author’s name, and add a link to the article source.

Curation 84

Curation Copyright Paid Search Agency High Quality Lead 84

Biznology

JANUARY 13, 2015

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. Bad Reputation on Independent Sites (like BBB, Wiki, Scamreport, etc.).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Buzz Marketing for Technology

JUNE 27, 2008

purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., At first glance, this evolution might seem to be simply a shift in agency, from publication by a few to collective contribution by many. Whereas the twentieth-century web centered on developer-created material (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Marketing Insider Group

SEPTEMBER 14, 2021

DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Environmental Protection Agency – The EPA’s open data collection provides catalogs, reports, and dashboards about environmental issues and trends in the U.S. Journalism Data. and around the world.

Case Studies 351

Case Studies Content Case Study Statistics 351

Webbiquity

FEBRUARY 16, 2017

It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Showcase reviews: SnapApp.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

B2B Marketing Savvy

SEPTEMBER 17, 2009

Wikis: developerWorks. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, Twitter Tagged: Advertising, B2B, Facebook, marcom, marketiing, social media, social network, Twitter.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40