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Common Agency Challenges and Solutions: An Insider’s View

SEMrush

Agency struggles are real; we hear about them all the time at SEMrush. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency. One of our goals is to provide as many solutions to you as we can.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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Number of women in marketing up, but salary and seniority remain problems

Martech

SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Despite this, men hold more senior positions in those agencies. The most common job title for men in SEO agencies is Managing Director.

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How to Choose the Right Tech Marketing Agency

Top Rank Marketing

.” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For clients, these are characteristics you may want to look for when bringing in a new agency or consultant.

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80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. Interestingly, the majority (67%) believe that artificial intelligence (AI) is primarily a fad.

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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “Omnicom hasn’t done a deal at that kind of scale in a long time,” said Tim Ringel, CEO of Meet The People, a digital agency group. It’s advertising as utility. But, its darn hard.”