5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. Marketing is hard.

Agency 101

11 Ad Agencies You Need to Follow on Twitter

Hubspot

It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. 11 Ad Agencies to Follow on Twitter. R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike.

Trending Sources

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

PR 65

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal.

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

Typically, agency staffers spend around four or five hours per client each month reporting on digital. 9 Client Marketing Reporting Tools for Agencies. RavenTools is useful for agencies and their clients who need a few more reporting features. Marketing Agency

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. With an increasing number of agencies and marketing partners, tentions will mount.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends.

The Best Brands on Twitter Don’t Tweet Like Brands

Contently

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content? The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation.

How Your Agency Can Use Social Media to Attract New Talent

Hubspot

With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. It also forces the creation of a single, consistent brand that accurately portrays your agency's values and community.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Most agencies simply don’t have the time or manpower to perform email address cleanups and validations, yet it’s an essential step.

List 37

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Collecting followers is so last decade.

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Marketing Agency Daily

How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. Let's start by taking a look at the main challenges I've faced in my own experiences running a remote agency: Resourcing.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. And once your client has committed, you as their agency can help boost leads at the event. Agency Email Marketing agency list building

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Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Bluetext

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Medium Title: Medium Content: The post Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign appeared first on Bluetext.

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Add Twitter cards.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

I get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. Matt Heinz is the President at Heinz Marketing, an agency focused on sales acceleration.

B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. Are All B2B Marketing Agencies Are Created Equal?

Why Your Agency Should Drop Everything and Schedule a Hack Day

Hubspot

Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. Take Brooklyn-based digital agency Big Spaceship , for example. How to Run an Agency Hack Day.

Why I Fired My Marketing Agency

Hubspot

About a year ago, before I became a HubSpotter, I stopped wasting my company's precious money and fired our marketing agency. And part of their strategy to support that launch was hiring a marketing agency. We Needed Leads, They Gave Us Twitter Followers.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

” ( Earnest Agency ). 7 Twitter Marketing Stats. The average time per month spent by users on Twitter is 170 minutes. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. eBay is the most engaging brand on Twitter.

Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

7 Hilarious Twitter Brand Hashtag Fails

Hubspot

We all know that Twitter offers you the ability to create a trackable, branded hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. Twitter pandemonium ensued.

Inbound Marketing Day Atlanta: Twitter Takeaways

MLT Creative

Attendees got to enjoy keynote presentations from inbound influencers Mark Schaefer, Ted Wright, Ardath Albee, and Viveka Von Rosen, and David Donlan and took part in breakout groups led by top Atlanta marketing agencies.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. He is also the founder of his own social media agency, PDCA Social.