Trending Sources

11 Ad Agencies You Need to Follow on Twitter

Hubspot

It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. 11 Ad Agencies to Follow on Twitter. R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. Marketing is hard.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian.

ROI 124

B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing.

How 8 Agencies Are Building Their Brands on Snapchat

Hubspot

The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter for agencies? 8 of the Best Agency Snapchat Accounts. Marketing Agency Daily

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This chart, developed by Mi6 Agency, provides your company with an idea on what specific industries are investing in IoT. What’s is Twitter’s Revenue and Monthly User Growth? It will be interesting to see if Twitter does generate over $2.5B Twitter, 10 Feb.

Why ad agencies need to become software companies

grow - Practical Marketing Solutions

If you’re an advertising or marketing agency, how do you differentiate yourself today? Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. Math that shows that you are more productive and essential than another agency.

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses.

B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are turning to inbound marketing agencies for help. These agencies can leverage their deep experience with inbound marketing best practices to help companies and businesses short on time and internal resources increase their online visibility and lead generation efforts.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

Twitter, 31 Mar. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The post Mi6 Agency’s Top Charts for April 2016 appeared first on MI6 Agency.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? The Twitter Quitter.

B2B Marketing Trends for 2016

and Twitter followers. In his more than 20 years of b2b marketing experience on both the corporate and agency. B2B Marketing.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

PR 63

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

Typically, agency staffers spend around four or five hours per client each month reporting on digital. 9 Client Marketing Reporting Tools for Agencies. RavenTools is useful for agencies and their clients who need a few more reporting features. Marketing Agency

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. With an increasing number of agencies and marketing partners, tentions will mount.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. Let's start by taking a look at the main challenges I've faced in my own experiences running a remote agency: Resourcing.

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Marketing Agency Daily

Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? Don’t lose your job over Twitter.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

Why Your Agency Should Drop Everything and Schedule a Hack Day

Hubspot

Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. Take Brooklyn-based digital agency Big Spaceship , for example. How to Run an Agency Hack Day.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan?

How Your Agency Can Use Social Media to Attract New Talent

Hubspot

With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. It also forces the creation of a single, consistent brand that accurately portrays your agency's values and community.

Case Study: Does Blogging Still Help Drive More Inbound Leads for Staffing Agencies?

Haley Marketing

Company Background: We recently began blogging for a staffing agency with two offices in Wisconsin. So back to our original question: Does blogging still help drive more inbound leads for staffing agencies? The short answer: you bet ya!

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends.

The Best Brands on Twitter Don’t Tweet Like Brands

Contently

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content? The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation.

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Collecting followers is so last decade.