11 Ad Agencies You Need to Follow on Twitter

Hubspot

It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. 11 Ad Agencies to Follow on Twitter. R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another. Marketing is hard.

Trending Sources

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Come say ‘hi’ on Twitter at @MackeyLeah.

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Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? The Twitter Quitter.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

Typically, agency staffers spend around four or five hours per client each month reporting on digital. 9 Client Marketing Reporting Tools for Agencies. RavenTools is useful for agencies and their clients who need a few more reporting features. Marketing Agency

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. With an increasing number of agencies and marketing partners, tentions will mount.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? Don’t lose your job over Twitter.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter.

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Marketing Agency Daily

How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. Let's start by taking a look at the main challenges I've faced in my own experiences running a remote agency: Resourcing.

How Your Agency Can Use Social Media to Attract New Talent

Hubspot

With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. It also forces the creation of a single, consistent brand that accurately portrays your agency's values and community.

The Best Brands on Twitter Don’t Tweet Like Brands

Contently

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content? The big thing to always keep in mind about Twitter, compared to other major social networks, is that it’s place for conversation.

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

Why Your Agency Should Drop Everything and Schedule a Hack Day

Hubspot

Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. Take Brooklyn-based digital agency Big Spaceship , for example. How to Run an Agency Hack Day.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Collecting followers is so last decade.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends.

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

A Social Media Photo Sharing Smackdown: Instagram vs. Twitter

Vertical Response

Instagram, the beloved photo-sharing site with an avid cult following, ( 100 million monthly active users to be exact), gave Twitter a swift upper cut just three months ago in a social media smackdown of sorts. What was the straw that broke the Twitter bird’s back?

Why I Fired My Marketing Agency

Hubspot

About a year ago, before I became a HubSpotter, I stopped wasting my company's precious money and fired our marketing agency. And part of their strategy to support that launch was hiring a marketing agency. We Needed Leads, They Gave Us Twitter Followers.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Most agencies simply don’t have the time or manpower to perform email address cleanups and validations, yet it’s an essential step.

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23 Account-Based Marketing Leaders to Follow on Twitter

bizible

To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. Matt Heinz is the President at Heinz Marketing, an agency focused on sales acceleration.

Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

” ( Earnest Agency ). 7 Twitter Marketing Stats. The average time per month spent by users on Twitter is 170 minutes. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. eBay is the most engaging brand on Twitter.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. And once your client has committed, you as their agency can help boost leads at the event. Agency Email Marketing agency list building

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Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. He is also the founder of his own social media agency, PDCA Social.

How to Use Twitter’s New Timelines

Vertical Response

Willard is all over Twitter’s newest feature, the custom timeline. She’s using Twitter’s new timelines to attract new customers and engage with current ones. Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags. Featured image courtesy of Twitter.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

I get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends.