agency 
The Point
OCTOBER 8, 2009
I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Yes, you can have your social media cake and eat it too.
The Point
NOVEMBER 16, 2011
In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
SEPTEMBER 19, 2018
Work for an agency. At some point early in your career, work for an agency. One of my very few career regrets is not experiencing agency life early on. Agency life can be intense: the wins feel better, and the failures hit harder. You’ll wear more hats. You’ll learn how to sell (see #4, below.) Soak up technology.
The Point
SEPTEMBER 6, 2011
After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management. Leveraging social media to help maintain mindshare, keep prospects informed.
The Point
AUGUST 16, 2016
In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We
The Point
SEPTEMBER 11, 2017
At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.
The Point
AUGUST 29, 2017
Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Follow the prospect on Twitter. Download content from the prospect’s Website. View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn.
Expert insights. Personalized for you.
100 
Let's personalize your content