KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. and 39% of marketers cited content marketing, surpassed only by social media. . Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. a social media advertising agency, does best. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Can I See My Competitors’ Ads on Social Media? Keep an eye out for similar posts in the future!

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. 3 Ways to Build a Better Agency-Client Relationship. Connect with us on Twitter.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JUNE 13, 2017

This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. They are great for promotion : An infographic has the ability to lift a social media account from a relative unknown in the industry, to a must-add for social media users overnight.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

SEPTEMBER 28, 2016

Session Details : The key to success is to create a continuous feedback loop between search, social and content. That content can then be shared on social media channels. What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. The Social Media Visibility Audit. Social media auditing is a place that Buzzsumo shines brightest. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

AUGUST 10, 2017

As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. If not, you will likely need help from a professional international marketing agency. Create an Appropriate Name and Clear Description.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

NOVEMBER 14, 2012

Social media ’s impact on SEO… and much more. This webinar is ideal for marketing directors, digital marketers, business owners, in-house SEOs, and agencies. Connect with Casie ahead of time on Twitter or Google+. The perception of SEO vs. PPC. Registration Info. Title : 2013 SEO Trends and Predictions.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Social Sharing – make sure your case study can be shared easily through social media platforms.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

MAY 15, 2014

Working in an agency setting requires the ability to wear many hats and learn quickly. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. Developing a Client Questionnaire. the vast amount of material published across the web on a daily basis).

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 14, 2015

I was intrigued by her question and her experience marketing for both iconic brands like Dunkin Donuts and at well-known agencies. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. Basically, motivation is in the metrics. pic.twitter.com/hTPf39pvYp.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 20, 2019

Then Anastasia Warren (Senior Social Media Manager) complemented the importance of audience definition and creation by expressing: “The most important piece of B2B digital marketing is reaching the correct target audience. Involve stakeholders (including agencies) to discuss high-level strategies and priorities.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 28, 2020

Before getting a strategy up and running, you will almost certainly need to submit a proposal for budget and resource approval (this goes for in-house and agency marketers). Drop a comment below or connect with me on Twitter to chat! Before anything else, you should begin with an executive summary.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Just like Twitter, hashtags are important for Weibo. For example, the topic of Social Media Marketing is hosted by the Cun Fu Zhangxiaolong. Using Hashtags. It will be a useful way to earn fresh views and new followers.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 19, 2017

When I tell people I’m a content marketer at an agency, their reaction is typically, “Oh, so you write blog posts for your clients?” Use tactics like social media, forum commenting, email, and third-party posts to get the content in the places where your audience is most likely to be spending time. Not sure where to start?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing Paid Search Agency 162

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. Designated Twitter lists. Here are some ideas / places to consider: Twitter (via lists above or personal collections).

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. of the content being created. Targeted publish date.

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

NOVEMBER 13, 2014

Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Once the image has been created, users can then easily share across social media platforms. Next time you see a quote on one of our social media profiles, chances are Quozio is responsible!

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

JANUARY 19, 2016

So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Social Media Strategy: While social could be considered its own entity, it’s a critical component of a successful content strategy. Drop a comment below or connect with me on Twitter to chat!

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

APRIL 19, 2016

In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JANUARY 11, 2018

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. A post shared by Benamor Advertising Agency (@bnmr) on Jan 5, 2018 at 1:06pm PST.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

JULY 18, 2019

Continue further research in areas like Pinterest, Twitter, Reddit, etc. Tap into online communities, people, forums, social media to see what people are ACTUALLY talking about + interested in. (re: "No process is precious" She is talking about working in an agency but it is good business advice regardless of industry.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28