[Agency, Social Media] 6 B2B Content Marketing Mistakes That Inhibit Success
    When I tell people I’m a content marketer at an agency, their reaction is typically, “Oh, so you write blog posts for your clients?” It’s possible to write great content that generates high traffic numbers and social shares without a defined strategy in place. Use tactics like social media, forum commenting, email, and third-party posts to get the content in the places where your audience is most likely to be spending time.
    [Agency, Social Media] What’s the Twouble with Twitter Marketing?
    My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few months diving deeply into Twitter so I can revise my book The Tao of Twitter. Does Twitter have any role in a brand marketing strategy today?
    [Agency, Social Media] Interview with Doug Kessler
    Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). Content Performance is the fastest growing part of our agency. Our clients – for sticking their necks out by choosing this weird and wonderful agency. or twitter: @dougkessler.
    [Agency, Social Media] Why this LinkedIn Ad Works: 2 Key Tips for Success
    At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.
    [Agency, Social Media] Content Marketing 2017: Top 200 Global Influencers
    With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. We analyzed over 5million social media posts and blog content from January 2017 to see which associated topics and sub-categories received the most attention in conjunction with the content marketing online debate. Social Media.
    [Agency, Social Media] Marketing Strategies for Technology Companies
    Whichever media will reach your prospects and get your message across effectively should be the ones you use. Many B2B technology decision-makers use LinkedIn as a primary social media platform. Use Organic Social Media. Social media platforms, such as LinkedIn, Facebook, Instagram, and Twitter, let you hear from your customers and prospects. Although time-consuming, organic social media can produce cost-effective results.
    [Agency, Social Media] Best Practices for Technology Marketing
    Examples include white papers, eBooks, case studies, blogs, social media posts, infographics, and video. According to the LinkedIn Technology Marketing Community, the top three content marketing tactics include blogs (65%), social media (64%), and case studies (64%). In a recent survey, 84% of buyers prefer LinkedIn as the top social network for sharing business related content. Engage with Social Media. Technology Marketing Agency
    [Agency, Social Media] Interview with Lee Odden
    Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. Bio: As an agency CEO, Lee is active developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing.
  • THE POINT  |  TUESDAY, AUGUST 29, 2017
    [Agency, Social Media] 22 Potential Touchpoints for Your Next ABM Sales Play
    Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Follow the prospect on Twitter. ABM Account-Based Marketing B2B Marketing inside sales Sales Enablement ABM agency ABM Campaigns ABM consultants abm play abm plays abm sales play Account Based Marketing bdr campaigns engagio Engagio partner sales enablement sdr campaigns
    [Agency, Social Media] Three Things Twitter Needs to Thrive
    Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.
    [Agency, Social Media] Does Your Technology Marketing Program Create Results?
    Encourage visitors to follow you on Facebook, Twitter, LinkedIn or another favorite social media site. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Technology Marketing Agency
    [Agency, Social Media] Top Five Content Marketing Strategies for Technology Companies
    Think socially and organically. Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. Whether you use Facebook, Twitter, Instagram, or LinkedIn, the idea is to develop relationships, credibility, and establish yourself and your company as a thought leader in the tech space. Use paid social media. Technology Marketing Agency
    [Agency, Social Media] A 7-Step Checklist for Creating a B2B Weibo Profile
    As we discussed previously , Sina Weibo is an essential social media platform for B2B marketers looking to achieve business success in China. If not, you will likely need help from a professional international marketing agency. Unlike Twitter, where users can market themselves with a descriptive name and a handle name , you can only use one name on Weibo. B2B Online Marketing Blog Social Media Strategies China digital marketing Social Media Marketing
    [Agency, Social Media] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. With 340 million monthly active users, Weibo is one of the top social platforms in China. In my previous post , I have discussed how Weibo is very different from two other popular Chinese social platforms – QQ and WeChat, which serve as instant messaging tools and connect users with others they know. Just like Twitter, hashtags are important for Weibo.
    [Agency, Social Media] What is Business to Business Digital Marketing?
    Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing. B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Agency, Social Media] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Vertical Measures | Paid Media Supervisor. . . As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. Orbit Media | Co-Founder/ Strategic Director. . . BrightSpark | Social Media Strategist. . . Over time, this exceptional content has the power to gain you backlinks, masses of social shares and consequently — leads that transform into sales. Snap Agency | Marketing Strategy. . .
  • AKOONU  |  THURSDAY, JUNE 29, 2017
    [Agency, Social Media] Your [EXAMPLE] Style Guide
    With a flood of quick turnaround content requests and content published across channels from Twitter to Vimeo to print, Marketing has a lot to keep track of. Dispersed resources—including in-house digital marketing, marcom, social media, product marketing and sales teams —plus remote teams, freelancers or agencies, makes executing a consistent brand more complicated more difficult than ever before.
    [Agency, Social Media] How to Create an Infographic From Start to Finish in 5 Steps
    This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. They are great for promotion : An infographic has the ability to lift a social media account from a relative unknown in the industry, to a must-add for social media users overnight. Take a look at a few of our posts below: 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
    [Agency, Social Media] 10 B2B Marketing Presentations to Favorite on Slideshare
    Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. We Are Social’s Digital Yearbook. 2017 Digital Yearbook from We Are Social Singapore. How to Win at B2B Influencer Marketing from TopRank Marketing Agency.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Agency, Social Media] 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
    The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies. Marketing Agency Daily
    [Agency, Social Media] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Video encourages social media shares. A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms. Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Agency, Social Media] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). Social Media-Based Intent Data. Social media is a good place to start because there is a wealth of intent data that exists within social media platforms and much of that data is public. Social intent data includes any action potential leads take on social media.
    [Agency, Social Media] The raw truth about “I work harder than you”
    She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.” scarce social streams?). In fact, while my friend was working just as many hours as I was (or more) she still found the time for social activities, friends and parties, and exercise. By Brooke B.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Agency, Social Media] Win lifestyle influencers over with generosity and attentiveness
    Some agencies on Madison Avenue are starting to get it as is David Goldsmith , Chief Strategy Officer at WEGO Health. They’ve been working on building respect-based and trust-based influencer relationships with his caregiver and patient community for over ten years before opening up the 100,000+ influencers they’ve cultivated over that decade to organizations, companies, and brands outside of their agency-side.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Agency, Social Media] Earned-media micro-influencer marketing primer
    It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.
    [Agency, Social Media] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Agency, Social Media] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Here are five ways to use earned media to increase SEO. Create a Twitter list to strategically target influencers.
    [Agency, Social Media] The 10 Best Customer Service and Customer Engagement Platforms
    those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. ” — Social Media Explorer. Showcase reviews: Social Media Explorer. Social Media Explorer.
    [Agency, Social Media] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?
    [Agency, Social Media] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    You can have them really work in social harmony with your customers.”— Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Both GE and NASA have used social media to drive engagement with their customer base. Marketing As An Agency. Social Selling. Content is currency— Use content as fuel for your social selling.
    [Agency, Social Media] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Social-first’ Some finance brands are finding it difficult to get their content seen, even if the quality is there. Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. Goldman Sachs also runs boosted content and has recently made an effort to include in their content mix what Rubin calls “social-first” content, built for the social web.
    [Agency, Social Media] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burson-Marstellar is taking an ombudsman approach to social media.
    [Agency, Social Media] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Make sure you include acquired technology, internally developed technology and any technology that is acquired and implemented on your behalf by your agencies. If you don’t have the resources or skills internally then reach out to find an agency partner. This article is a guest post by Anita Brearton of CabinetM.
    [Agency, Social Media] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Agency, Social Media] How to Form a Digital Marketing Strategy
    Social Media. When you have great content, you want to (and kind of have to) share it with the world, through social media. Using Facebook and Twitter for business uses is nothing new, but the methods have become far more sophisticated than simply posting tweet with a hashtag and waiting for the retweets to come rolling in. Include social media posts as part of your content strategy. Guest post by Aaron McCann.
    [Agency, Social Media] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Aptoide is a community-driven alternative Android App Store that gives a new meaning to the way people discover and install apps through social collaboration, tailored recommendations and the opportunity to create and share their own personal store. We’re talking about copywriters, community managers, and social media experts.
    [Agency, Social Media] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Instagram has more users than Twitter. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sprout Social. 3) Radian6 (aka Social Studio). iag.Me (Social).
    [Agency, Social Media] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Collect and curate content from across your social networks; Paper.li
    [Agency, Social Media] How 3 UK Brands Reached Their Audiences With Great Content
    With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.
    [Agency, Social Media] The implications for PR if Twitter goes away
    The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. To many brands, twitter is an uncontrollable firehose that can easily get away from you and turn from a promotional campaign to extreme crisis management. The truth is, everyone does advertising better than Twitter. snapchat twitter WhatsApp YouTube
    [Agency, Social Media] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Showcase reviews: BuzzBlogger, Kathryn Aragon Media, RazorSocial, Siasat, SmallBusinessNewz, TNW News. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. Showcase reviews: Likeable Media. Retouch photos, create collages, and design image posts for social media. ” — Kathryn Aragon Media. Showcase reviews: Likeable Media.
    [Agency, Social Media] How to Overcome the Challenges of Managing a Remote Agency
    Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There are certainly challenges and obstacles associated with managing a remote agency team, not to mention the potential for hidden impact on company culture and productivity. Let's start by taking a look at the main challenges I've faced in my own experiences running a remote agency: Resourcing. Marketing Agency
    [Agency, Social Media] Does Native Advertising Work?
    If you’ve already got an established relationship with freelance writers (or an agency on retainer), you could consider them for copywriting and placement. Many firms will use social media, such as Facebook and Twitter feeds, to slip in their sponsored content. “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers.
    [Agency, Social Media] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., Imagine you had a big social media following or gave a lot of presentations. You’re a technology start-up, not a creative agency. When you have a contract with a creative agency, you will more easily stop yourself from doing all the stupid things you come up with that you would just do if you had creative in-house. On the flip side, PR agencies are great when you need surges of attention.
    [Agency, Social Media] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Agency, Social Media] The Beginner's Guide to Small Business Marketing Online
    Why do I need social media accounts? Social media accounts. Freelancers and Agencies. If you aren't on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. To find a marketing agency, try looking through HubSpot's Agency Partner directory. To create a logo, I'd recommend checking out Upwork and Freelancer , or reaching out to a marketing agency.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Agency, Social Media] 10 Impressive Examples of Influencer Marketing Campaigns
    So even though the tangible benefits of influencer marketing -- follower engagement, driving traffic, and creating more authentic content -- seem clear cut, there's still a lot of progress to be made in making this form of campaign measurable for agencies and marketers. The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. Marketing Agency
    [Agency, Social Media] Why the false dichotomy between adtech and martech is dysfunctional
    Some say adtech is for paid media, while martech is for owned media. Some say adtech is for agencies, while martech is for in-house teams. Some say adtech earns its revenue from a slice of media spend, while martech earns its revenue from software-as-a-service (SaaS) subscriptions. Quinessential paid media, right? However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech.
    [Agency, Social Media] Here are this years’ top social media trends
    Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. Here are this years’ top social media trends. It is one of the biggest changes to social media this year. Twitter Live. Brand new to the video market is Twitter. It is now possible to broadcast directly from Twitter. The move comes after Twitter purchased the video app Periscope.
    [Agency, Social Media] Marketing Research to Bookmark for Your Next Blog Post
    It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch.
    [Agency, Social Media] 9 Client Reporting Tools That Will Save Your Agency Time
    Typically, agency staffers spend around four or five hours per client each month reporting on digital. 9 Client Marketing Reporting Tools for Agencies. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., After connecting your client's services, Databox becomes the single place where your agency's team can set goals, monitor progress, calculate ROI numbers and receive alerts when things aren't going to plan.
    [Agency, Social Media] The 26 Best WordPress Plugins
    Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner. 11) Social Warfare. Social Media Examiner.
    [Agency, Social Media] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman.
    [Agency, Social Media] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies.
    [Agency, Social Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics.
    [Agency, Social Media] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. Britain's national tourism agency was tasked with creating a campaign geared toward the continually growing Chinese market.
    [Agency, Social Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. SF: This announcement of a big Twitter loss in the last Quarter has raised doubts.
    [Agency, Social Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! I am happy to introduce Kerry Gallagher , AVP, Social Media Manager at Citizens Bank. Can you please share what brought you to where you are now, a social media leader in finance?
    [Agency, Social Media] Interesting content marketing trends to watch for in 2017
    With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen.
    [Agency, Social Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Contribute financially: Look to make wise investments in paid social to grow client audiences.
    [Agency, Social Media] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? Twitter, Instagram). “I
    [Agency, Social Media] The 10 most fascinating people in B2B marketing in 2016
    Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Or send him your Twitter and Facebook follower lists. Matt Heinz , like many agency heads, uses writing and speaking to get new business for his Seattle agency Heinz Marketing.
    [Agency, Social Media] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. Track how many signups or sales each of your ad campaigns, social media posts, or other promotions have generated. Showcase reviews: Buffer Social, Cent Muruganandam, Perception System. Buffer Social.
    [Agency, Social Media] How Your Agency Can Use Social Media to Attract New Talent
    With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. In today's culture, who you work with is becoming more important than who you work for , and digital marketing is the best way to show prospective employees who you are as an agency, from the bottom up. Using Social Media to Attract New Employees. Marketing Agency
    [Agency, Social Media] What to do if the president tweets you
    President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. They still have 330 million active users and for many, Twitter is part of the fabric of their lives. Has Donald Trump changed Twitter? Twitter is the ultimate viral channel. ” Why would a national leader announce anything on Twitter? By Mark W.
    [Agency, Social Media] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t.
    [Agency, Social Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle.
    [Agency, Social Media] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As the Content Marketing Institute pointed out, most of your content discovery will come through just three channels: email, search, and social. For example, some brands start out with multiple content marketing agencies producing content for their company—anywhere from two or three to two dozen or more—and evaluate the performance of those various agencies in terms of how their content is moving the needle for the brand.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Agency, Social Media] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. You may be able to find an agency or contractor that specializes in infographics. For example, pull out one small data point and post it as an image on Twitter. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Agency, Social Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. This type of marketing is social. Social media makes it easier for brands to have such two-way conversations. Send social signals.
    [Agency, Social Media] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Social media accounts are no different. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig. As the two hoop stars grew their social followings, Tovar began offering guidance on the intricate and often unsaid rules of social media. “I’ve
    [Agency, Social Media] The 10 Best Brand Tweets of 2016
    Today, everything he talks about in the clip could apply to brands on social media, whether they’re abusing the latest trend or honoring a tragedy they have no business honoring. Luckily, not all brands this year were busy trying to tie Drake’s latest album into their social content. The faux-flirting is a cute and harmless way for brands to let their personalities shine through on social. Here at Contently, we’re big fans of Denny’s Twitter.
    [Agency, Social Media] 4 of the Biggest Advertising Trends of 2016
    Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. And agencies rose to meet this growing demand. Big brands like Coca-Cola , Google , and Anheuser-Busch sought out agency partners who specialize in creating brand experiences that woo participants and generate buzz on social media. Marketing Agency Daily
    [Agency, Social Media] The 6 Biggest Marketing Storylines of 2016
    2016 was a landmark year for the marketing, media, advertising, and tech space. We used to talk about social media as a group. The company’s absurd assertion that it “isn’t a media company.” It used to be that agencies were agencies, publishers were publishers, and consultancies were consultancies. To compete in a fractured media landscape, it seems like every major firm is expanding their services to see what sticks.
    [Agency, Social Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Social Media is only getting bigger.
    [Agency, Social Media] 4 Surprising Things That Keep Us Motivated
    Although it's easy to blame external factors like your chatty coworker or the addictive allure of social media, Burkeman said the real cause of our chronic distraction is an internal urge to fight anything that compromises our autonomy. So go ahead, give yourself that Twitter break. Marketing Agency DailyYou can't "hack" motivation. There's not a quick trick in existence that's going to motivate you to do something if you just don't want to do it.
    [Agency, Social Media] Who Will Win the War for TV Ad Dollars?
    “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful. There are a few characteristics that differentiate the internet from media platforms that came before it. The cycle keeps repeating itself.
    [Agency, Social Media] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
    [Agency, Social Media] 37 Big Data Case Studies with Big Results
    Big Data is the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is stored in computer clouds then searched for patterns, new revelations and insights. Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job.
    [Agency, Social Media] A Brief History of Social Advertising [Infographic]
    Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. From mobile to live video and everything in between, we've documented some of the most significant milestones for both these top networks as well as social advertising in general.
    [Agency, Social Media] 5 Types of SEO Audits for B2B Organizations
    There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Agency, Social Media] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Agency, Social Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Media Life Magazine has been around since 1999. Agencies also need to share their knowledge with clients, and lead by example. If you have an agency, make sure you’re listed in their directory.
    [Agency, Social Media] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. Make the most of this tactic by using each business’s email and social media to cross-promote the other.
    [Agency, Social Media] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. To promote industrial brand Cub Cadet's newest riding lawnmower, agency Colle+McVoy came up with a steel alternative to the classic 8.5-by-11 inch paper document.
    [Agency, Social Media] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Winner: Lenovo with agency partner Traction. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.
    [Agency, Social Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. And like any other channel (email, search, media), you need goals. Here are the four most common goals people use to build a social media strategy and suggestions on how to measure the effectiveness. .
    [Agency, Social Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. And like any other channel (email, search, media), you need goals. Here are the four most common goals people use to build a social media strategy and suggestions on how to measure the effectiveness. .
    [Agency, Social Media] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. Social Media Blogs.
    [Agency, Social Media] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: Heinz Marketing, a Seattle-based marketing agency founded by Matt Heinz, provides daily insights on B2B marketing news, trends, and helpful how-tos. Social Media Blogs.
    [Agency, Social Media] Today’s online influencers are wicked tough
    — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. While I like to think that those were the days, my friend , the days that PR and ad agencies were scared of their own shadows, we thought they’d never end — they weren’t , they were as dangerous and as tricky as you remember (if you can remember that far back).
    [Agency, Social Media] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube.
    [Agency, Social Media] 10 of the Best Podcasts About Business and Management
    Who has the time to keep up with all our favorite blogs and social feeds nowadays? 1) For social media and the entrepreneurial grind: Gary Vaynerchuk. Vaynerchuk delves into a variety of topics such as business management, entrepreneurship, millennialism, social media, ethics, leadership, and self-starting. Source: Nathalie Lussier Media. Today’s workforce is always on the go and multitasking.
    [Agency, Social Media] Kimberly-Clark uses a social media quiz to woo young talent
    Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter.
    [Agency, Social Media] Three Influencer Marketing Secrets to Drive Traffic
    I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. When was the last time you clicked on an ad on social?” Guest post by Tim Brown.
    [Agency, Social Media] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Social management platforms came in third, demonstrating social media’s increasing importance in the marketer’s toolkit. This study, conducted by Spear Marketing Group, a B2B agency, gets at a number of interesting trends. B2C Tech ROI Tech analytics B2B charts data marketing technology MarTech Twitte
    [Agency, Social Media] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. During the session, Kloefkorn will discuss recent changes with Google, LinkedIn, Twitter and other online digital and advertising platforms.
    [Agency, Social Media] Navigating the Digital Marketing Landscape in China
    Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China. What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% If you’re planning to expand your social budget, there are probably three major investments you’re considering: Social media advertising.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Agency, Social Media] Hiring the Perfect Person to Run Your Social Media
    Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% If you’re planning to expand your social budget, there are probably three major investments you’re considering: Social media advertising.
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