Martech

JANUARY 25, 2023

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish This explains why only 27% are taking advantage of DCRs’ attribution capacity and even fewer are using them for ROI/ROAS measurement, media or marketing mix modeling, and propensity modeling.

Cost 94

Cost ROAS Paid Search Agency Advertising Agencies 94

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Matchcraft

MARCH 7, 2023

Unfortunately, many ad resellers and ad agencies fall into common traps and make mistakes that can negatively impact their ad performance. The purpose of this article is to highlight these common mistakes so ad resellers and agencies can deliver effective YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

QuanticMind

MARCH 20, 2019

The result has been a 12% lift in ROAS, but this is only part of the success story. The post Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization appeared first on QuanticMind. The time savings have been huge for us” Brian says. His dream outcome realized. Get in touch.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Calculate comparative ROAS including Amazon fees. Just review what I’ve written above or, speak with an agency that’s an expert on Amazon. Have no fear.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

accelerate agency

SEPTEMBER 14, 2020

The UK Digital Growth Awards is about celebrating exceptional agencies, the great work and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line. Read the full case study below… About the challenge. Implementation & creativity.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Outgrow

MARCH 18, 2024

This resulted in an enhancement in its return on ad spend (ROAS) by 30%. Example: Why So Serious, a marketing agency, used SEMrush to help their client resolve technical issues, find profitable keywords, and create winning content. This resulted in an increase in their return on ad spend (ROAS) by 23%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

This resulted in an enhancement in its return on ad spend (ROAS) by 30%. Example: Why So Serious, a marketing agency, used SEMrush to help their client resolve technical issues, find profitable keywords, and create winning content. This resulted in an increase in their return on ad spend (ROAS) by 23%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outbrain

JANUARY 6, 2021

Which is why we asked the top insiders to help — the Agency experts. Perfect — take it away Agency folks! “Historically, cost per engagement (CPE) has been the primary goal, but for 2021, we’re looking to shift a heavier focus towards ROAS and have CPE be a secondary goal” Taylor Hobbs, OMD. All signed up?

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Trends 29

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic. Another important factor to consider when setting budgets is your team’s bandwidth.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. Target ROAS. Highest Value. Maximize Clicks.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Atomic Reach

AUGUST 28, 2023

There are countless agencies and platforms that promise AI, yet deliver questionable recommendations. Your influencer marketing isn't just about ROI; it's about ROA – Return on Authenticity. The lack of high value solutions enable agencies and service providers to be exploitive with brand/campaign budgets.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

LeadsRX

APRIL 7, 2022

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services , the Armonk, New York-based direct response audio advertising agency. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

Martech

DECEMBER 7, 2023

Click here to take the survey Cost per acquisition (CPA) and return on ad spend (ROAS) reports To make data-driven decisions about resource allocation, closely analyze CPA and ROAS reports. Please take this short survey so we can have your input on the state of martech salaries and careers.

Paid Content 71

Paid Content Acquisitions Cost per Acquisition Marketing AI 71

Choozle

APRIL 18, 2023

This is another area where your demographic information plays a major role – it helps brands and agencies personalize the creative, making it authentic, emotionally compelling, clear and concise. Regardless of format, the content needs to be relevant, engaging, and informative. For example, let’s say a brand is launching a new product.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

LeadsRX

JANUARY 14, 2022

With MTA, Unbounce will be able to boost its analytics offerings to its customers to optimize ROAS, reduce customer acquisition cost (CAC), and increase customer lifetime value (LTV). The LeadsRx customer base has mainly been mid-market and enterprise businesses and agencies helping companies and brands improve return on ad spend (ROAS).

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Martech

OCTOBER 5, 2023

We saw others like Walmart when they worked with [retail media agency] Triad. Everyone comes to us and tells us this is what my ROAS is. What role do agencies and adtech partners play? Pickup and delivery were very nascent at the time. So cost is number one. Number two is incrementality. We push back and ask, is it incremental?

Advertising Agencies 99

Advertising Agencies Media eCommerce Cost Per Click 99

LeadsRX

NOVEMBER 9, 2021

The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). Portland, Ore., The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Choozle

AUGUST 29, 2021

Campaign and client performance: Directing more of the client’s budget toward the media purchase will proportionally increase the campaign’s return on ad spend (RoAS). Since then, over two-thirds of agencies have responded to have their media contracts reflect rebates and other kickbacks that were previously not disclosed.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Choozle

DECEMBER 1, 2021

Maximize your budget for RoAS. Changes with data, consumer behavior, and new technology will continue to move quickly, and relying on external agencies to execute and update technology can fall behind and create gaps in both budget and strategy. Be prepared to react and consider adopting new trends early.

Marketing Budget Creation 79

Marketing Budget Creation Budget Programs Planning Campaigns 79

Bionic

DECEMBER 31, 2021

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. ROAS Calculator. Here are some of the highlights of the past year: Insertion Orders. “Tres Comas” Media Planning Tool.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Digilant

MARCH 27, 2019

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Collaboration between agencies, creative partners, and brands is key to get the creative up and running between the strategizing, technical, and testing/editing stages.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Liveintent

NOVEMBER 9, 2022

As one performance marketing agency exec told Digiday in June, “We’re trying to get clients who don’t take email marketing seriously to take it seriously because of first-party data [opportunities]. return on ad spend (ROAS). By targeting Lookalike Audiences, the brand generated over 9,000 conversions and a 2.5X

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

Martech

AUGUST 25, 2022

Agencies and PPC managers need to ensure their clients are ready for this wait. For example, maintain different campaigns based on profit margins so you can set different target ROAS values to maximize overall company profits. The same concepts for structure that have worked well in the past can continue to work.

Campaigns 89

Campaigns Paid Search Agency PPC ROAS 89

Bionic

FEBRUARY 23, 2023

That’s because many media agencies lack the data required to properly train an AI model. How to Capture Media Planning Data Capturing reliable and consistent media planning data is a daunting challenge for many advertisers and advertising agencies. Avoid embarrassing omissions by reminding you of the best performing media placements.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Liveintent

SEPTEMBER 14, 2021

Partnering with [agencies and] brands to extend the reach of our combined first-party data sets. The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences. The Identity landscape: Looking ahead.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

LeadsRX

FEBRUARY 21, 2021

Dedicated Support for Agencies. Another thing I like is that LeadsRx has an affinity for its agency partners, and we work hard to support agencies who are working diligently on behalf of their clients to help them supercharge their marketing efforts through impartial multi-touch attribution. That’s all the reward we need.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Choozle

DECEMBER 1, 2021

Maximize your budget for RoAS. Changes with data, consumer behavior, and new technology will continue to move quickly, and relying on external agencies to execute and update technology can fall behind and create gaps in both budget and strategy. Be prepared to react and consider adopting new trends early.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Martech

AUGUST 17, 2021

“Stories around how the campaign was unique from other campaigns the agency and/or client had implemented in the past and the tools used to implement the campaign. I’d like it that when you say ROAS, you show the formula you used to calculate it. ” – Greg Sterling. A 100% increase means you doubled your number.

Paid Search Agency 108

Paid Search Agency ROAS Startups Case Study 108

Outbrain

OCTOBER 31, 2022

In this new role, he will leverage his 15 years of experience in the world of online and contextual advertising to support Outbrain in growing its relationships with enterprise brands and agencies. As of summer 2022, Dirkzwager is responsible for all commercial activities supporting advertisers in both Belgium and the Netherlands.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Enterprise Management ROAS 26

LeadsRX

APRIL 13, 2021

“We are pleased to further assist the publishers, agencies, and brands that Triton works with in measuring the efficacy of their advertising and to see how their podcast advertising ranks among other advertising channels,” said AJ Brown, CEO and co-founder of LeadsRx. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Outbrain

OCTOBER 3, 2021

Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Many Outbrain advertisers are generating excellent ROAS with automated bidding modes, far better than what they could achieve with semi-automatic or manual. See how Schubkraft, an online marketing agency, saved 3.5

ROAS 32

ROAS Automation CPA Cost per Acquisition 32

FunnelEnvy

FEBRUARY 5, 2024

Source: Penheel Marketing Using Google Ads for High-Buying Intent Terms By carefully selecting keywords and terms that prospective customers use when they’re ready to buy, a SaaS company or SEO agency can position your ads to capture this valuable audience.

Paid Content 62

Paid Content PPC Traffic SEO 62

Bionic

AUGUST 11, 2021

Bionic for Agencies gives you all the tools you need to automate media planning for programmatic advertising. Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI. And these tools just got better with the latest software upgrade.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

LeadsRX

AUGUST 31, 2021

Steel City Media is using LeadsRx Attribution, an impartial marketing attribution solution, and LeadsRx Journey, customer journey analytics technology, to measure and get specific marketing insights into campaign performance and to optimize ROAS (return on ad spend) for clients.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Oktopost

DECEMBER 21, 2023

Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62