Navigate the Channel

JUNE 8, 2022

Building a strong client agency relationship with your marketing agency gets you there. When you treat your marketing agency like a partner, you get projects done quickly, effectively, and on budget. With that in mind, here are five factors you can influence to manufacture a win-win partnership with your agency.

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Advertising Agencies Paid Search Agency Ad Agencies Ad Building 65

Stevens & Tate

MAY 20, 2021

There are many benefits to working with a professional marketing agency , no matter how big your business is. A marketing agency can help develop, execute, monitor, and analyze your marketing strategy, thereby assisting in the growth of your company. Keep in mind that a strong relationship is one that both sides work to develop.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Ad Agencies Business 64

Sprout Social

JUNE 1, 2021

For agencies, a successful renewal has the potential to reinvigorate your client relationships. Shake out your nerves, and use the following tips to build a strategic, quantitative business case for continuing your agency-client relationship. . Great agencies lay the groundwork for retention from the very beginning.

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Advertising Agencies Ideal Customer Profiles Paid Search Agency Ad Agencies 87

Content Marketing Institute

MARCH 22, 2019

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Ad Agencies Tips 96

Blue Flame Thinking

JANUARY 28, 2021

The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. It doesn’t matter how large or small the client is or what industry they’re in, the beginning of an engagement sets the tone for the rest of the relationship.

Ad Agencies 52

Ad Agencies Tips Opinions Creativity 52

Sharpspring

FEBRUARY 24, 2020

When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Ad Agencies 52

Spiralytics

MAY 18, 2017

When it comes to maximizing the ROI from your marketing agency, it pays to have a good client-agency relationship. It makes everything easier: your agency is inspired to do above and beyond for your brand, you’re more willing to share crucial information to help in your agency’s campaigns, and everyone is happy.

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Advertising Agencies Paid Search Agency Ad Agencies ROI 85

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income.

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Consulting Marketing AI Paid Search Agency Ad Building 347

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

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Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Modern B2B

JUNE 17, 2019

The importance of the client-agency relationship (and why it works). I’ve been an agency girl all my life and have been lucky enough to work in excellent agencies. Back in one of my first agencies, Proximity London, the client services team had relationship training. Why do only some relationships work?

Ideal Customer Profiles 40

Ideal Customer Profiles Advertising Agencies Paid Search Agency Ad Agencies 40

ClickZ

JUNE 1, 2023

Source Gates’ fortune has been eclipsed in the last 22 years, but the lesson still applies ― not just to business advisors, but to marketing agencies as well. Here is a closer look at each of the components of a successful client-agent relationship. And the way to be a great advisor is to care about your client.” Sounds easy, right?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies Work Management 115

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. By working with an agency that specializes in SEO, your company can rank for keywords that engage your audience. This helps to build loyal consumer relationships and establish your brand as a thought leader. Broken link building.

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Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Handing this off to an agency makes the process more efficient, freeing you to focus on more strategic tasks.

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Advertising Agencies Paid Search Agency B2B Marketing Planning 120

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

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Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

OCTOBER 5, 2020

Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies can help build a successful strategy for this. A good agency can help build your audience. Source: Statista.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. The Company Year founded: 2017 Funding rounds: Self-funded to date.

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Paid Content Paid Search Agency Advertising Agencies Work Management 266

The Forward Observer

MARCH 1, 2024

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Ideal Customer Profiles 104

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 104

Webbiquity

FEBRUARY 22, 2022

.” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships. These range from increasing their own credibility or profile to building an initial relationship. On to the lessons of the report.

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B2B Marketing Research Paid Search Agency Advertising Agencies 358

Act-On

OCTOBER 11, 2023

Consider how your team will use agencies, consultants, and freelancers to support marketing programs. Beyond direct reporting structures, consider including dotted-line relationships on your org charts to formalize collaborative relationships and build alignment among teams and across departments.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Agencies are very good at taking direction.

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Paid Social Agency Paid Search Agency Social Media Ad Agencies 122

Marketing Insider Group

SEPTEMBER 25, 2019

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. You’re eagerly anticipating the return on this new investment.

Paid Search Agency 270

Paid Search Agency Advertising Agencies Brand Identity Branding 270

Marketing Insider Group

AUGUST 21, 2019

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

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Paid Search Agency Advertising Agencies Ad Agencies Marketing Agencies 2 234

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Improved customer relationships: Personalization fosters deeper customer connections by creating a positive brand experience and cultivating long-lasting relationships.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. In B2B, we play the long game.

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Lead Scoring Lead Ranking SEO B2B 118

SmartBug Media

JANUARY 10, 2024

A smooth handoff between marketing and sales is essential, and a marketing agency can help reduce any friction. Follow-up and retention: Building lasting relationships and ensuring customer satisfaction post-sale will be crucial. How Can an Agency Help Enhance Your Sales Process? Why Should I Have a Process for Our Sales Cycle?

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Process Top of Funnel Advertising Agencies Paid Search Agency 64

Sprout Social

MARCH 5, 2024

He explained the relationship building and resource prioritization required to manage multiple accounts effectively. Make it your own: Whether your social team functions like an in-house agency or uses a center of excellence model , it’s critical that they have open lines of communication with each brand or business line.

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Resources Enterprise Management Work Management Marketing Management 100

SocialPilot

FEBRUARY 5, 2024

The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Long-Term Relationships > One-Off Campaign Influencer marketing is all about building relationships. With long-term relationships, conversion rates will be taken more seriously than just likes and comments.

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Twitter Marketing AI Advertising Agencies Effectiveness 96

B2BMarketing.net

MARCH 15, 2024

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to talk about their win for ‘B2B global agency of the year’ at our 2023 B2B Marketing Awards.

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Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 52

Brandpoint

SEPTEMBER 26, 2023

Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. These relationships have helped us stay relevant and helpful over the past few decades, and Kristi is one of the reasons why these partnerships have flourished.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Sprout Social

MAY 11, 2021

When it comes to building and managing strong client-agency partnerships, no detail is too small. A few tweaks can completely transform a cumbersome process into an experience that positions your agency as a true creative partner. In this article, we’ll go over how this day-to-day interaction can strengthen agency-client relationships.

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Efficiency Paid Search Agency Advertising Agencies Generation 127

Valasys

APRIL 22, 2024

Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? Buying leads off the internet may not be the best idea for your agency. Build a relationship and partner with auto dealerships. As an auto insurance agent, you have to perform a lot of tasks.

Contact Marketing 40

Contact Marketing 40

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Marketing AI 117

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