Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Next, MarketingVOX reported that Web 2.0 Web Traffic.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

Here in the second of three posts on the effectiveness of specific Web 2.0 9) ButterFly An elegant and creative Web 2.0 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

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Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 the Web 2.0 Backflip One of the original bookmarking sites; they were Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 There you have it, the best of the general-interest Web 2.0

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Still, the Web 2.0 Search traffic was at the level expected, but direct links from Web 2.0 Conclusion: Web 2.0

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst ** Terms: Web 2.0

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse.

Do Agencies Get Social Media?

WebMarketCentral

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. " Since October, the agency has posted a dozen times." She also comes down on DDB for the lack of permalinks on its blog; not exactly techno-savvy for a big agency.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! Here are several things client’s and in-house marketers should look for when hiring an SEO agency. Avoid such agencies at all costs.

PR and Blogging Outreach: Macro Issues

WebMarketCentral

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. It goes to the core skills of what being a GOOD PR person is or isn't.

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The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 Here are a few notable examples of Web 2.0

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Tags: Web 2.0 Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list.

Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 Web 2.0 Clearly, Web 2.0

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The Future of B2B Marketing: It's Social

Marketing Insider Group

“Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

How to Create a Social Media Marketing Strategy

WebMarketCentral

The Social Media Marketing Challenge that Can't be Ignored , I quoted a few interesting statistics—such as that Facebook is now used by one out of every three people who have Internet access, globally, and that 69% of B2B decision makers use social media for business purposes—to get across the point that companies of all sizes need to figure out how to incorporate social media in their marketing and PR plans. Tags: Web 2.0 In It Came from Facebook!

Social Media - Expertise Without Experience?

WebMarketCentral

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. This was confirmed in MarketingSherpa’s Social Media Marketing and PR study where we found that the 'lack of knowledgeable staff' was the most significant barrier to social media adoption.A Tags: Web 2.0

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Gavin O'Malley writes that Scout Labs offers " a more economical consumer sentiment-tracking service for agencies and marketers " than Nielsen BuzzMetrics or TNS Cymfony. Tags: Web 2.0 But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. It could be a trend for other agencies to follow or it could be a marketing ploy.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Tags: Web 2.0 Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important?

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. Should other agencies follow suit? Have PR practitioners benefitted? He specializes in Web 2.0

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

The survey was co-authored by marketing agency PJA. ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. It is by IAS – a B2B marketing agency from England. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 Web 2.0

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Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: 8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 7: Web 2.0

B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10-13, Web 2.0 October 13, PRSA Integrated Communications Event Atlanta, GA: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix.

B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

B2B Marketing Events Around the World - February 2011

MLT Creative

February 14-17, Social Media for Government Washington, DC: This year’s topic: How to engage your employees & citizens by using the latest Web 2.0 February 28 – March 1, Social Media & PR Conference Singapore: How did Boeing, SAP, Microsoft, HP, Kia and Dow Jones make social media work for them? Elizabeth Baker is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing.

B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10-13, Web 2.0 October 13, PRSA Integrated Communications Event Atlanta, GA: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Best of 2007: SEO Analysis Tools , January 9, 2008—the very first post in the "Best of 2007" series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO ), SEO Company and Web Worker Daily. Web 2.0 Web 2.0

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. Rather than relying on social signals, all vendors are pre-screened by credit reporting agency Experian.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: Director, Marketing, Communications & PR at EndPlay, Inc.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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Show me the How

Wondering Out Loud

Prove the value of exposing their brand to the new world of Web 2.0. After one last meeting that ended with another meeting scheduled, I pulled my PR agency rep aside and told him we were going to launch a blog with or without unanimous support.

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

One intriguing concept is to build your own industry-specific Web 2.0 In the end, the most successful companies won't be those with the biggest promotional budgets, but rather those that have effectively built interactive networks of clients, both online and offline. ** technorati tags: Web 2.0 tags: Web 2.0