Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Engage with prospects online and connect warm leads to a sales rep in a live chat.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JUNE 27, 2017

In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. ERP or business intelligence platforms). The First Marketing Hire: Leadership and Growth.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Bluetext

MARCH 19, 2021

However, before diving headfirst into a multi-faceted digital marketing campaign, it is critical to recognize that government agencies have many different challenges than private-sector organizations, and therefore doing business with these agencies requires a much more tailored approach. Target content at agency decision-makers .

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR. editor, reporter etc.).

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Circle Studio

JUNE 30, 2022

Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. Combined with the shrinking of geographic barriers made possible by the digital age, firms searching for a marketing agency partner can be faced with a seemingly endless list of options. A common language.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 60

Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The agency’s portfolio of success events spans an impressive range of corporate events (e.g.,

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. Becoming besties with your vendors, clients, co-workers, and bosses is what’s supposed to happen. Day Drinking on the Clock. Help an Influencer Out.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people?

Media 52

Media Work Management PR Marketing Management 52

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

LeadsRX

OCTOBER 5, 2021

This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy. The LeadsRx solution separates data otherwise stored within a vendor platform into an independent DCR, controlled and administered by the enterprise IT team. Fishburn PR for LeadsRx.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

KoMarketing Associates

SEPTEMBER 3, 2015

You can replace “web developer” with “PR Firm”, “Branding Agency”, “marketing consultant”, etc. Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. The team should ideally consist of a few executive members and in-house PR or marketing people. We could see the impact linger well into the year. ".

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Champion Communications

FEBRUARY 11, 2021

He also had a lot to say that translates directly to the world of B2B PR and communications. B2B PR campaigns are not a one size fits all environment either. The smarter we , as the B2B PR agency, can be in tailor ing the storytelling meaning for each audience, the more relevant and engaging we can be. .

PR 62

PR Media Press B2B Sales 62

ANNUITAS

SEPTEMBER 29, 2016

It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

LeadsRX

APRIL 13, 2021

Several analytic vendors can report on ad results within the podcast medium on their own, however, LeadsRx attribution helps with understanding how podcast advertising contributes to outcomes alongside other channels that marketers use for ad campaigns.”. “We Fishburn PR for LeadsRx. For more information. Jeff Fishburn.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Learn the right way here. | #ContentMarketing | #Agencies | #Freelancing | #Consultants Click To Tweet. It’s a request for free inspiration and labor.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. a Boston-based agency that just published a new study on how SMBs buy today. They want to hear from their vendors, regularly. You’ve got a tighter decision-making unit and shorter sales cycles. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Convince & Convert

NOVEMBER 17, 2015

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. Hair for All. The product is now carried in more than 45 countries, over 60,000 U.S.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

Hubspot

APRIL 4, 2017

Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice. How Agencies Can Serve Non-Profits. Partnering with a nonprofit benefits your agency beyond the bottom line.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Planning Ad Agencies 71

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Tomorrow People

FEBRUARY 20, 2013

Alistair Norman continued “We were impressed by the breadth of functionality in Workbooks, the fact that we are dealing directly with the vendor, and how easy they have made it to migrate from Salesforce. Like many, we initially opted for a big brand name and quickly realised that it comes with cost and complexity.”. About Tomorrow People.

Salesforce.com 120

Salesforce.com CRM Work Management Marketing Management 120

Tomorrow People

FEBRUARY 20, 2013

Alistair Norman continued “We were impressed by the breadth of functionality in Workbooks, the fact that we are dealing directly with the vendor, and how easy they have made it to migrate from Salesforce. Like many, we initially opted for a big brand name and quickly realised that it comes with cost and complexity.”. About Tomorrow People.

Salesforce.com 120

Salesforce.com CRM Work Management Marketing Management 120

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. The case study is from the vendor/partner’s POV and allows more room to go in-depth on their process and results.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

ANNUITAS

SEPTEMBER 29, 2016

It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Traditional PR + Social Media Monitoring. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52