The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Marketing Insider Group

DECEMBER 7, 2010

“Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. It is by IAS – a B2B marketing agency from England. The use of buzzwords or clichés in B2B marketing content is not a new trend.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You know what’s not a good idea? Pissing off Google.)

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 10, 2009

Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Social Tagging Need to Know. Tags: Web 2.0 me ), among others. Paul del.icio.us

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

Wondering Out Loud

JUNE 18, 2009

Prove the value of exposing their brand to the new world of Web 2.0. After one last meeting that ended with another meeting scheduled, I pulled my PR agency rep aside and told him we were going to launch a blog with or without unanimous support. Tags: Social Media B2B How iMedia Connection Why.

Web 2.0 40

Web 2.0 Social Media PR Tagging 40

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0 tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 6: Selecting an Advertising Agency , June 7, 2005 The second post ever written on this blog and the only post common to both this list and the top 10 after first 100 posts. #5:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Gavin O'Malley writes that Scout Labs offers " a more economical consumer sentiment-tracking service for agencies and marketers " than Nielsen BuzzMetrics or TNS Cymfony. But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MAY 18, 2007

One intriguing concept is to build your own industry-specific Web 2.0 social tagging site, sort of company-sponsored version of Digg. tags: Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JULY 16, 2007

The survey was co-authored by marketing agency PJA. ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JUNE 4, 2007

Baynote's approach has also been covered on The Next Net blog and Software Abstractions , and according to MarketingRev , " Baynote stood out (at the recent Web 2.0 They continuously analyze traffic patterns on a Web site's pages in order to dynamically optimize search engine results, navigation and content.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JULY 19, 2010

But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 Rather than relying on social signals, all vendors are pre-screened by credit reporting agency Experian.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. In that sense working with an agency for pieces like the strategy & planning definitely make sense.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Ive founded 5 companies, and spent 15 years running digital marketing agencies. October 2007. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 5, 2012

This week’s stat of the week comes from BRANDfog , which is a social strategy agency based in New York. 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 I was a fledgling PR pro at that point. Eric : Yeah, it does actually. Nicely done.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. link] #socialmedia [link] Danny Brown It's like the old Web 2.0 link] Danny Brown It's like the old Web 2.0 Great analogy with Web 2.0. Great analogy with Web 2.0.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

WebMarketCentral

MARCH 11, 2008

Behind the Scenes of Branding by Marketing Genius from Maple Creative Skip Lineberg provides a rare glimpse inside the branding discussions at a major advertising agency, as the assembled marketing team works through crucial concepts such as a product's Brandapalooza Index and Brangelina Factor.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

Directive Agency

JULY 26, 2016

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment!

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Convince & Convert

SEPTEMBER 20, 2010

link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. link] [Yes--SLOW] [link] Benoit Dudragne Faut du temps dans le web 2.0 … [link] [link] psanterre J'aime Malcom Gladwell : Are You Slow Enough to Succeed in Social Media? link] [link] Penman PR Excellent article.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159