PR, RSS and WOM - B2B Marketing Zone

Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media

Social Media Lead Ranking B2B Thought Leadership Lead Scoring

WMC Interviews: Kirsten Chapman

WebMarketCentral

JUNE 11, 2006

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM

WOM Advertising Agencies Paid Search Agency PR

B2B Marketing Zone

Finding B2B Social Media Tools That Add Value – not Just Time

WMC Interviews: Kirsten Chapman

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