The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.

PR 40

PR Twitter Public Relations RSS 40

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Martech Advisor

AUGUST 21, 2019

Also Read: Surveys Say, Agencies Need a New Approach to Compete. Apps like these can turn citizen integrator marketers into omnipresent project managers, regardless of where their team is located or whether they use an agency or contract for a specific project. Consolidate Content Marketing Processes.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. Erich’s team is a conglomeration of in-house talent and agency support. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. Still yet another agency handles the multi-cultural aspect of the brand. Listen Now. Tweetable Moments.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

DECEMBER 27, 2013

The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Click the play button to listen here: Download the audio file: [link].

Practices 167

Practices Best Practices Paid Search Agency Skype 167

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Navicure turned to its demand generation agency, Spear Marketing Group , for help. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Win Organic Search Systematically.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Elegant Management of PR and News. Win Organic Search Systematically.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. As news is picked up, easily organize into a beautiful "In the News" module.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. 4) RSS Subscription — At the very least, your site should have a news section. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies PR Public Relations RSS 40

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

RSS 40

RSS PR Advertising Agencies Media 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

B2B Marketing Savvy

AUGUST 27, 2009

If you like the read, please subscribe to my RSS feed. Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start. Just writing the stakeholder list down should cause most Agencies and Advocates pause.).

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You would be entirely wrong. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg PR Media 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0 Tags: Article Digests PR in a 2.0

Twitter 40

Twitter Facebook RSS PR 40

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. You should RSS feed that. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

B2B Marketing Savvy

AUGUST 6, 2009

Case in point from Core Contributor and Agency Principal, Carl Agers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. The risks have scaled enormously, with the opportunities.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Agencies Behaving Badly. Analytics for Reach and Impressions. Social Media.

Social Media 40

Social Media Twitter Research Media 40

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. Read time = 2 minutes ) So last Thursday after an Agency review session , the Client lead tossed out an interesting dilemma. The angst had tangled the team into a state of in action.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120