Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? 4) RSS Subscription — At the very least, your site should have a news section.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Read Time = 2-3 minutes) With Twitter seeping further into the collective B2B outbound mainstream, agencies, clients… consultants and entrepreneurs must grapple over who “owns” it, what policies/practices will be used for governance, and the type metrics which will need to be applied to compare/contrast this channel w/more traditional means for outreach and marketing communications. .

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My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders.

Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Not the public relations agencies, not the corporate marketing and corporate public relations departments and not the reading public who accept such drivel. .

Upgrade your lame agency website into your social media brand HQ

Biznology

So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. He is also the founder of his own social media agency, PDCA Social. Neal, a self-avowed BuzzSumo power user, outlined a 5 step process that we think will not only help social media agencies, but brands and PR firms to get up to speed quickly with BuzzSumo.

10 Ways to Generate More Leads from Your Business Blog

The Point

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start. Just writing the stakeholder list down should cause most Agencies and Advocates pause.). Twitter blurs the line between marketing, PR, web, advertising, training, etc. Existing agency resources contributed little.

Tricking MS Outlook To Get Embedded Signature Links

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Tags: Agency Side Client Side Marcom for B2B PR in a 2.0

Citizen Journalism: Apollo Moon Photo Trick.

B2B Marketing Savvy

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof

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The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Name (required) Email (will not be published) (required) Website RSS feeds Latest Blogs The Content Marketing Workbook It’s here. Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.

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Blog Makeover Nets Sales Leads for Software Company

The Point

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Navicure turned to its demand generation agency, Spear Marketing Group , for help. Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter.

If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Read time = XXX minutes) To all of you energetic, enthusiastic marketing, communications and social media mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Retire after my multi-decades as a branding, PR and marketing communications professional.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

” — PR Daily. Showcase reviews: PR Daily. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.” Zemanta is a demand-side platform (DSP) that gives agencies and brands direct access to 25+ social, native, mobile and discovery networks designed to deliver content to high-value audiences. Pricing: free for personal use; contact vendor for agency pricing. PR Daily.

Can Your Brand Survive a Soccer Mom’s Purse?

B2B Marketing Savvy

Case in point from Core Contributor and Agency Principal, Carl Agers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media.

Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Geek Good Intentions: Case of the Missing Twitter Brand

B2B Marketing Savvy

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. Read time = 2 minutes ) So last Thursday after an Agency review session , the Client lead tossed out an interesting dilemma. The client wanted the Agency to begin a brainstorm on alternative names and spin up a proposal. The Agency got the assignment to craft a social media strategy rather than brainstorming a brand workaround.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more.

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Multiple Twitter Accounts: A Layering Strategy for B2B

B2B Marketing Savvy

In the beginning, one layer may host the IR/PR/AR and Marketing tweet content. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, agency, B2B, client, marcom, marketing, social media, strategy, Twitter.

“News” as Sales Collateral: Is Your Outbound Strategy Keeping Up with New Media Opportunities?

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. PR traditionalists will be aghast, but consider that in today’s world of diminishing media revenues, editorial staff cuts and the increased reliance on automated tools – a client company’s messaging now has a better than ever opportunity to sail thru to publication virtually untouched/un-edited.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. It could be a trend for other agencies to follow or it could be a marketing ploy.

ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0 Tags: Article Digests PR in a 2.0 Other Popular Posts: Article Digest #1 Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team.

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Social media marketing is Homo sapiens sapiens social

Biznology

Agency, my ass. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Homo sapiens sapiens.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

3) Agency Analytics. An all-in-one reporting platform for agencies that enables clients teams to report on all aspects of SEO (keyword rank tracking, backlink monitoring, technical SEO); social media presence and engagement; PPC analytics; and marketing campaigns, through a customized, branded dashboard portal for each client. Sample review: “EpicTrack is a PR and content monitoring solution. 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41:

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Will Twitter Become This Generation’s Cronkite? ~ScoopD

B2B Marketing Savvy

UK Perspective from Richard Merrin , Managing Director for Spreckley Partners - an EMEA independent PR consultancy serving B2B, IT and Consumer markets: It is amazing how new forms of communication can drive real change and dare I say it revolution – it would be the ultimate irony that mass access technology platforms from the west could topple this regime. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section).

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. RSS feeds for press releases and blog posts. by TomPick and guest blogger Maria Verven.

Back to the (Messaging) Future: Accounting for the Return of Customer-Driven Dialogue

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Today’s Marketing, PR, Advertising, Marcom, and Training-types retain this traditional arbitration role, dolling out message bites, controlling message platforms, building brands and brand equity, shaping sales force direction and ultimately, consumer perceptions.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. It is by IAS – a B2B marketing agency from England. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Reddit is the 800-pound Gorilla in the room

Biznology

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. Image via CrunchBase.

3 Ways to Build a Project Management Hub

Martech Advisor

Also Read: Surveys Say, Agencies Need a New Approach to Compete. Marketing professionals in this day and age may have asked themselves something like, “How do I keep track of the assets for this campaign when my lead designer is in Des Moines, my social media agency is in Los Angeles, the web designer is a bit behind on getting the landing page up and running, and I’ve only got a month to launch?”

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. PR Agency One landed 52 pieces of coverage for their client with Black Friday press releases -- all of which helped put them in front of consumers who were ready to buy. PR Fire.

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Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Agencies Behaving Badly. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.