Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] < possibly.

RSS 118

RSS Paid Search Agency PR Advertising Agencies 118

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking Lead Scoring B2B Thought Leadership 40

B2B Marketing Savvy

AUGUST 6, 2009

Case in point from Core Contributor and Agency Principal, Carl Agers. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. The risks have scaled enormously, with the opportunities.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Public Relations. Put Relationships Back into Public Relations.

Social Media 40

Social Media Twitter Research Media 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You would be entirely wrong. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. It’s a triumph of public relations, which doesn’t make it less of a triumph. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A white label version for agency use is also in the works. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

B2B Marketing Savvy

SEPTEMBER 22, 2009

The set-up: Most social media policies/practices evolve from existing Public Relations/Analyst Relations guidelines. For this discussion, we’ll avoid content and issues around earnings, acquisitions and other such investor relations topics subject to SEC rules/regulations.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Marketing/Communications/PR. Advertising and Public Relations. Booth-related Services. Entertainment Agencies. Event Agencies and Consultants. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. It has to come from you.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] I have subscribed to your rss feed as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. The pricing is the deal I was told we had here at my agency. The pricing is the deal I was told we had here at my agency.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency. If you’re a marketing agency, you could do a “Which Mad Men Character Are You?&# 3 Double Rainbow Appears Over L.A.,

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Advertising Agencies Social Media 108

Biznology

JUNE 14, 2016

This is totally normal agency behavior: how much are you earning and how much are you wasting ? While influencer marketing is PR, you need to treat it like sales. And I’d like to convince my team as well (though it’s hard when we’re doing project work). An explicit no. SDL SM2 — I have always loved SM2 by SDL.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

SEPTEMBER 21, 2010

It’s a good choice for agencies, too. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Lauren, your background is in public relations originally. Do you think that a PR background is the optimal background for people doing the kind of work you’re doing? I had to get sales involved, I had to get PR involved, I had to Q&A involved. Listen Now. Jay : Nice. Good times.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? What Role Should A Communications Agency Play In A Client’s Social Media? MI6 Marketing Agency , September 15, 2010 Author: Chris Herbert.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

BuzzSumo

JANUARY 19, 2021

Because I write for dozens of publications, it’s hard to track each individual post’s social sharing stats. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124