Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Marketing-Related Tasks. PR-Related Tasks.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. What Public Relations Professionals Need To Know. Handpicked Related Content.

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Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R.

Page’s Seven Principles of Public Relations Management

Marketing Craftmanship

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Page Center for Integrity in Public Communication – a research center at Penn State’s College of Communications – as well as the Arthur W. Arthur W. Page (1883 - 1960).

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. Full disclosure: my B2B PR agency has done this). PR Chases Top Tier Earned Media.

How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. What exactly does customer engagement do for your B2B PR? Let’s face it, every company you deal with will have one reason or another that they can’t participate in your PR program. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. B2B PR

5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. But before dismissing this, please consider an important question raised by these points: Are you taking full advantage of this new PR world? Want to take your online B2B public relations to the next level? In the PR world gone by, you had monthly and quarterly editorial calendars.

The Advantages of Using Public Relations in Your Marketing Strategy

Stevens & Tate

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Target Marketing is another one of the advantages of public relations.

Public Relations: 4 PR Tips to Improve Your Media Relationships

Bluetext

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Now, with more PR pitches flooding media inboxes, it’s critical to operate in a way that isn’t going to get your (or your entire agency’s) email blacklisted. Here are four tips for how effective PR professionals improve their relationships with the media: Think before you pitch.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. Use a media database like Cision to read the reporter’s stories in advance, or go onto their publication’s website and check out what he's written recently. Related Content: 5 Tips to Spice Up the Social Media Presence of Your B2B Company. B2B PR

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. When I first began working as a PR account executive, the term “social media” didn't even exist. With the advent of new technology and burgeoning new social networks at our fingertips, the definition of public relations now embraces the words, “engaging” and “relationship building.” By Jennifer Wasilisin.

The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Public relations can be split into three categories: owned, paid, and earned media. Your PR strategy should be using all three. It has the aim of acting as a virtual home for your PR activity.

Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year.

Top 7 Etiquette Rules for Public Relations

ClearVoice

This makes a publicist an indispensable part of reporting and journalism, since individuals and agencies are responsible with sharing trends, updates and news for their clients. In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. The other is a robust mixture of public relations executives and writers from all over the world.

PR and Inbound Marketing Success Stories

SmartBug Media

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g.,

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Public Relations: How Journalists and PR Specialists can Improve the Media Landscape

Bluetext

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. What This Means for PR Specialists. This change in strategy has benefits for public relations pros because they are able to better build relationships with the reporter.

Top Marketing Trends 2019 Part 6: Public Relations

Bluetext

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). SO_pr.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations.

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?”

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. The more publicity, the better. Publicity generates revenue.

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An Interview with Alison Rogers of Usefull

Biznology

She also had a fellowship at the US Environmental Protection Agency (EPA). Public Relations Search and Content Marketing Social Media Social Media Marketing Social Media/PREpisode Summary: USEFULL —with two Ls, get it?—launched

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

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How to Rent a Media Database Through a PR Agency

Alaniz

The post How to Rent a Media Database Through a PR Agency appeared first on Alaniz Marketing. Public Relations

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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media. It’s about relating, it’s about engaging.

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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

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Kids and keyboards don’t mix for social media managers

Biznology

So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. And while this incident is so, so, so relatable in these work-from-home COVID Times, it also serves as a good cautionary tale.

Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. It is time for all of us to pause, revisit the most basic element of public relations … relationships ….

Hey PR: make way for content and creativity

Biznology

I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. ” Is your business or agency ready?

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. Modern tactics like PR storytelling and using boutique PR firms can help. When budgeting for their startup, many entrepreneurs mistakenly view PR professionals and boutique PR firms as a frivolous expense. PR has its own cadence. Unless a startup has its story and product or service securely buttoned up, don't think PR. Handpicked Related Content.

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

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How to embrace all the AIs and robots as a PR and marketing professional

Biznology

When I started my own tech agency back in 1999, I realized that I wanted to rely on services, apps, and providers instead of employees. In my many years trying to—and sometimes even succeeding—run a successful client service marketing and PR firm, I have come to the conclusion that companies hire friends and people they’d like to be friends with. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology.

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The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

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Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., the readers of the journalists’ publications). Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. These are the internal corporate PR representatives. Placement PR. I don’t hate PR people.

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7 Reasons Why Brandpoint is the PR Agency’s Choice

Brandpoint

If you’re a PR agency looking for a progressive content marketing agency, you can count on Brandpoint to custom-tailor an effective content plan that meets your specific needs. The post 7 Reasons Why Brandpoint is the PR Agency’s Choice appeared first on Brandpoint.

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Tech PR and Marketing in “The New Normal”

Bluetext

PR and marketing have changed overnight. For our technology clients selling to government and enterprise decision makers – as well as consumers – we’ve preached several key PR and marketing tenets. PR In the Age of Telework.

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