How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR? Get a Flexible Agency.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Recently, a client hired my firm because another agency hadn't thought through its strategy. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! What is Artificial Intelligence Exactly, and How Does It Relate to PR? In terms of PR, this technology has the potential to: Distribute press releases. B2B PR Tips and Trends

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. A good PR person will know an outlet's schedule or can easily check.

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. Fire your PR firm in 2014.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. 8 PR Trends That Will Impact Your Business This Year. How to Combat the Fake News Frenzy in B2B PR. That means metrics need to be a number one PR priority. PR is an exciting and ever-changing industry.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts. Let’s look at a few key ways to amp up the SEO quality of your website with the PR tactics you already use. How to Use Your PR in SEO for Business. PR and Marketing Tool

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How to Rent a Media Database Through a PR Agency

Alaniz

The post How to Rent a Media Database Through a PR Agency appeared first on Alaniz Marketing. Public Relations

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Agency Acceleration Advice from “SEO for Agencies” with Ann Smarty

Sharpspring

The new SharpSpring Agency Acceleration Series features an amazing curated lineup of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series.

The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Key Takeaways About Data-Driven PR Initiatives.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?”

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5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

Since we're all about B2B PR, we want to rank highly for that keyword. Searchers aren't just looking for "B2B PR firms."They're They're also looking for "B2B PR firms in Connecticut" (as in the case of Marx Communications). If you find this to be painfully true, consider hiring an agency to keep up with industry best practices for you. B2B PRA website is not just a pretty face.

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Shout out for B2B PR

Champion Communications

Why B2B Marketers need their PR agency more than ever. Media relations tech pr b2b marketerWhat a week! Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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How should B2B Tech PR Departments Measure Their Impact?

Champion Communications

As you may be aware, PR Measurement is a big problem that has given rise to a big industry. For the majority of B2B technology PR campaigns that I have ever worked on, and for 100% of the technology brand clients that Champion works on, our objective is always to help increase sales. “We

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

CUE

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector. These PR tactics and trends are a great recipe to create stellar content, generate more B2B leads, and succeed in your B2B PR campaigns. So what are some up and coming B2B PR trends for 2017?

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. A PR agency can help with that.

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5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Let’s look at the 5 biggest trends that affect the PR industry as a whole, and how you can adapt your PR campaign to the new rules that emerge. 5 Trends That Will Affect Your PR Tactics, and How You Can Adapt. B2B PR Tips and Trends

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How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. After business school, I did marketing for AT&T, and as part of my work was asked to help out in PR. To my surprise, I discovered I had a talent for it, and that PR could be creative and challenging. The focus of my agency has always been B2B public relations. Initially, we were heavily invested in tech PR. PR Continues to Evolve.

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7 Reasons Why Brandpoint is the PR Agency’s Choice

Brandpoint

If you’re a PR agency looking for a progressive content marketing agency, you can count on Brandpoint to custom-tailor an effective content plan that meets your specific needs. The post 7 Reasons Why Brandpoint is the PR Agency’s Choice appeared first on Brandpoint.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

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How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

Amidst all your other worries, you certainly don't want to be derailed by shoddy PR. Then don’t let your startup PR fall through the cracks. The challenges of small business PR may seem insurmountable -- let’s be painfully honest for a moment. You have little to no brand recognition, no customers, and minimal capital to spend on PR. Small business PR can make the difference between a company that fizzles and one that sizzles. Generate Your Own Startup PR.

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Is the era of PR over?

Chris Koch

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. These are the internal corporate PR representatives. Placement PR. But most agencies overemphasize contacting—annoying phone calls, emails, etc.—at

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How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

How can it be combined with B2B PR to make a truly powerful and effective weapon in the marketing field? Native Advertising - A Friend or Foe of B2B PR? When native advertising first appeared on the scene, it was regarded as a threat to the very existence of PR -- would businesses still need public relations professionals when they can easily pay to have their content featured and promoted? PR professionals are in the best position to create and control native ads.

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How to Bolster Your B2B SEO Strategy with PR

Zoominfo

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. So How Does PR Impact Your SEO Strategy? 2. Data-Driven PR. After digging a little deeper the agency finds that customer experience jobs have doubled in the span of a year.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . 93% of agencies count on referrals to drive new business.

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The Importance of Market Attribution for Agencies

ActiveDEMAND

Why Agencies Need Market Attribution. Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result. Agencies can effectively demonstrate the value they provide their clients. Agencies can clearly show how their efforts are impacting their client’s bottom line.

What PR Pros Can Learn from The Huffington Post

Oracle

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

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Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy. 17 PR Tools to Make Your Job Easier.

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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media. The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

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How to Create an Effective PR Campaign in 2021

Altitude Branding

An effective PR campaign is essential when a company or startup wants to get the word out there about their business. Creating a PR campaign may seem easy enough, but a few steps are essential for achieving its true potential. 2) How to create an effective PR campaign.

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PR and Marketing Professionals See Responsibilities Overlapping in Near Future

KoMarketing Associates

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. About 47 percent of PR agency professionals said the same. Just seven percent of PR agency professionals said they believe public relations will become a distinct, separate function from marketing.

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The Role Design Plays in an Agency

Blue Flame Thinking

Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. The post The Role Design Plays in an Agency appeared first on Blue Flame Thinking. Uncategorized Design art direction design in an agency PR Hangover podcast adam rice

PR Metrics: How Your Firm Can Measure PR Results in 2021

Bluetext

If you go back several years, the metrics query is one that would trigger beads of sweat to stream down the foreheads of PR professionals across the world. Traditional PR Metrics Are Not Enough. Expand Your PR Measurement Horizons.

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