Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. The post Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign appeared first on The Point. Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns.

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SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Years in PPC : 5. Years in PPC : 21.

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The importance of knowing what competitors spend on SEM

Biznology

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Agencies and consultants love having this data, especially when it comes from an independent 3rd-party. You’d be surprised how much companies spend on PPC each month. We decided to dig into The Search Monitor’s ad spend database to compare ad spend across 4 large verticals for PPC: Finance, Retail, Telecom, and Education.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

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How Can a Performance Marketing Agency Drive Better Business Outcomes?

QuanticMind

Most businesses, though, never consider working with a performance marketing agency to improve results. In reality, a performance marketing agency can help you deliver better business outcomes in a great many ways, regardless of whether you have your own internal marketing team.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. Elizabeth Marsten is not only a founder at CommerceHub – an e-commerce solution helping brands and retailers increase efficiency and expand reach – but also a powerful PPC writer and speaker. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC.

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B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? B2B PPC Terms to Know.

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Top 15 Content Marketing Agencies in Australia

Outgrow

Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia.

Infographic: Top 10 B2B Paid Search Mistakes

The Point

B2B Marketing Campaign Strategy Google AdWords PPC Advertising PPC Landing Page Best Practices PPC Landing Page Tips Search Engines search marketing SEM b2b paid search b2b paid search agency Paid Search Agency paid search best practices paid search mistakes Paid Search Tips ppc best practices ppc consultants ppc mistakes ppc tips sem best practices sem mistakes sem tips

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Top 15 Advertising Agencies in Australia

Outgrow

Top 15 Advertising Agencies in Australia. Hence, this list of the best advertising agencies in Australia that might help you on your quest. So if you are searching for a world-class advertising agency in Australia, then this is the agency for you. ROICOMAU Growth Agency.

8 Common LinkedIn Advertising Mistakes

The Point

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work. From SEO and SEM to PPC, digital marketing services are changing every day. PPC tools. Web content for businesses and agencies.

Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Hiring an agency that answers to all of your advertising needs. Hence, this article will detail the top advertising agencies in Westcoast, USA, that will help you create ads, generate leads , and take your brand to the next level.

PPC for Higher Ed on a Budget:

Fathom

What You Need to Know to Get the Biggest Bang for your SEM Dollars. They want to know which engines they should run on; what’s new in the world of paid search, PPC, SEM (or whatever the kids are calling it these days); and what they should do. As a higher education marketing agency, we can give them an answer if they first answer two simple questions: What is your budget, and what are your goals? What am I hoping to achieve from my PPC strategy?

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies.

What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing.

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What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing.

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. Agencies

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

ClickZ

F&B franchises will heavily rely on agencies to create deeply local marketing strategies and have customized strategies for local markets. 70% of franchisees already use agencies to buy locally. PPC and SEM will remain key avenues for spends.

TOP 15 Content Marketing Agencies in South East Asia

Outgrow

Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! iProspect is a global marketing agency and caters to some of the best brands around the world.

Our Top 10 Favorite Blogs of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy? For years, when it came to PPC, Google was effectively the only game in town. SEM Agencies vs. In-House SEM Campaigns.

SEO or PPC: Which is Right for Your B2B Tech Marketing Strategy?

Golden Spiral

This cutthroat digital competition means that crafting a successful search engine marketing (SEM) strategy is absolutely essential for being found in the searches that matter to your brand, , content, and products. As a B2B tech marketing agency, one of the questions we get asked most frequently by clients is: where do we invest our time and budget : search engine optimization (SEO) or pay-per-click ads (PPC)?

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12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

How to Select a B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex. There is a multitude… Read More. KEO Marketing

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. What’s the best general approach for starting and growing a B2B SEM program?

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business. Last year, he was named the most influential PPC expert in the world by PPC Hero.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. PPC Management Tools. WordStream PPC Advisor.

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Digital Agency Bluetext Earns Prestigious Google Partner Certification: Why That’s Good for Our Clients

Bluetext

We know what that means for Bluetext and our role as a top digital marketing agency: We have multiple members of our team who are now certified in Google AdWords, one of the more important tools for digital marketing. That gives you a clear advantage over your competitors who haven’t selected the best digital marketing agency. Selecting a Google Partner like Bluetext as your digital marketing agency is a smart choice for success.