The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. How will tech change agencies, good and bad.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency.

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

5 Podcasts Every Affiliate Marketer Should Be Subscribed To

Outbrain

And they are Affiliate Marketing & Podcasts. Over time, more and more performance marketers and even agencies are discovering the potential of affiliate marketing and getting into the business. Podcasts are booming in every genre and niche.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

Finding Ideas for a Video Series or Podcast - Whiteboard Friday

Moz

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Today we're going to talk about how to come up with a great idea for your video series or podcast.

Solving Complex Problems with Big Data

HG Data

Our CEO, Elizabeth Cholawsky PhD, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Listen to the MarTech Podcast Episode.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

The Only 4 Roles Your SEO Team Needs

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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The Best Podcasts for Business & Pleasure

Marketing 261

Since publishing, I’ve added several favorite podcast to the list. Send me a DM or @mention me on Twitter to tell me what podcasts have been your favorites. Today is International Podcast Day. The obsession with podcast continues as 12 million people listened to a podcast for the first time in the last years. If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

How to Prep Your Agency for a Successful PR Launch

Hubspot

Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. How to Prepare your Agency for a PR Launch. Marketing Agency Daily

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. The post AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data appeared first on PathFactory.

Key marketing technology takeaways from CES 2020

ClickZ

Other marketing-related news: the new Lenovo foldable laptop, creating new ad inventory; Amazon’s integration of Alexa and other tech with cars; the launch of short-form mobile video platform Quibi; and Spotify’s new Podcast Ads.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Content4Demand

More and more B2B brands are creating binge-worthy video shows and podcasts. This series from Zaius , a B2C CRM provider, includes a collection of videos, podcasts and blogs made by marketers for marketers. Blog B2B podcasts B2B videoBy Elise Schoening.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? Here are my top considerations to think about when hiring an SEO agency: #1.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Whichever way you go, you’ll have to factor the costs of additional help – whether on staff or at an agency – into your budget.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast.

The Intelligent Business Show: EP11 – The Current Reality and Future Potential of AI in Marketing

Aberdeen

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON). “ If you pulled a hundred marketers and asked “what is AI?”…

When Your Content Isn’t Getting Any Love

Marketing 261

Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. Produce new formats for your content (podcasts, videos, webinars). Startup Marketing

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

PPC Management Role: Founder of B2Linked, the first agency to be endorsed and certified by LinkedIn itself as an ad agency. You can also find him on numerous podcasts including Entrepreneur on Fire with John Lee Dumas, and Social Media Marketing Podcast with Michael Stelzner.

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11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

Check out how Equals 3, a marketing tech startup that created an artificial intelligence platform to help businesses research and analyze their own data, used the Expert Series to drive promotion. Find applicable podcasts and reach out to be a guest or at least a quoted source in a segment.

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The 7 Marketing Tools That I Can’t Live Without

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. For Single Grain, my digital marketing agency , we have a 1.26% click-through rate on the homepage. Years ago, Neil used to have an agency. 05 with LeadQuizzes [podcast].

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

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30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Pitch PR agency. PR agency pitch. UPDATED!

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Interview with Rachel Miller

Onalytica B2B

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I’ve been focused on influencer marketing for the past 6 years working at brands and agencies.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Full disclosure: my B2B PR agency has done this). Public relations professionals (and here I include my agency) often chase the rainbows of top tier media —that special allure of The New York Times , Wall Street Journal, and other flagship media brands that clients want and agencies pursue.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. Her list of accomplishments includes public speaking, podcasting, and authoring over 40 books on her industry expertise. (No She also co-hosts the weekly podcast, Inside PR. a marketing, business and customer development agency focused on B2B businesses.

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Solution: Podcasting. Publishers are going through an identity crisis.

The Founder’s Guide to Outsourcing Content Creation (While Maximizing ROI)

Marketing Insider Group

So, maybe you’ve wondered about outsourcing content creation to an agency like ours. Some of the questions we hear from our startup clients: How do you outsource content creation? In fact, there are a ton of startup owners out there who have. Podcasts?

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Tips for More Effective Marketing with B2B Marketer Ross Simmonds

SnapApp

Ross is the founder of Foundation Marketing , a content marketing agency that works with Fortune 500 companies to some of the fastest growing startups. Ross’s journey into the world of B2B marketing stemmed from an interest in startups.