Content4Demand

APRIL 2, 2019

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. As a result, we’re seeing buyers rely on a combination of big rock pieces and shorter, easier-to-digest resources such as videos, podcasts, interactive experiences and more.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Content4Demand

NOVEMBER 6, 2018

If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. If you record the interview, you can also use publish it as a podcast to make your interview do double duty. Tip #10: Hire an Agency to Help You. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Directive Agency

SEPTEMBER 3, 2019

Establish yourself as a subject matter expert (SME)? For example, a client we worked with, who is a global influencer marketing agency, quickly grew their monthly organic traffic. How They Learn: Listens to podcasts and audiobooks. Serve existing clients and help them build a relationship with you?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Buzz Marketing for Technology

JULY 7, 2008

2) Including your agency partners in the workshop can be extremely useful: Likely not a good solution in all scenarios, but I had one client include their agency partners in the workshop and I thought it went brilliantly. The answer is NOT always social media/community - that would be another warning sign if it was. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

Strategic-IC

APRIL 14, 2023

What can you take away from 25 years in Agency life? Since its inception some 25 years ago, the Founder and CEO of strategicabm, Alex Embling , has evolved and transformed the Agency to focus on pure-play Account-based Marketing. But, our Agency isn't the only thing that has evolved over the past two decades.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Bluetext

JULY 28, 2023

Bluetext has successfully employed these six strategies for our clientele that you should consider incorporating into your PR approach or, at the very least, ask your Agency why they aren’t doing the same. This strategy isn’t limited to written content; it can take various forms, including videos, podcasts, infographics, etc.

Paid Search Agency 26

Paid Search Agency SME Thought Leadership Companies 26