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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

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How PR Pros Can Earn High-Quality Metrics for Their Thought Leadership Content

Brandpoint

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

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Walker Sands Acquires Tech PR Firm March Communications

Walker Sands

Now, I’m excited to share the next milestone in our journey by announcing that Walker Sands has acquired March Communications , an integrated tech PR agency with offices in Boston and Atlanta. Creating a Leading Agency, Together. Growing Our Careers, Together. That will not change.

PR 52
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B2B Marketing Department Structure: Finding the Right Approach

Act-On

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Consider how your team will use agencies, consultants, and freelancers to support marketing programs. This is just a big-picture overview.

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How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Content Standard

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 86