Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. How will tech change agencies, good and bad.

Agency 221

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. 1:50 Ad agencies are building analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on Biznology. Personalization: why do it? No, this isn’t a suggestion that you shouldn’t.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. We also discuss how to determine when a project should be done in-house or hired out to an agency, how to find the right agency partner, and the one question you should ask each other. To get the full measure, listen to the podcast. And I think that’s the way SEO agencies are going to go. The One Question to Ask Your Agency? (or

How B2B Marketing is Changing in 2018

the company or primary agency) 1 Facebook ads 2 Webinars 1 Social media content 1 Event marketing (fewer but more focused) 1 Facebook ads 2 Blog subscribers (not doing this well) 1 Twitter ads 1 Advertising / reviews on software review. 1How B2B Marketing.

Four Major Obstacles Every Digital Marketing Agency Faces Today

Webbiquity

However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. Here are four of the major problems digital marketing agencies face and how to overcome them. For any digital marketing agency, its website is basically the online portfolio.

Agency 227

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

The Role Design Plays in an Agency

Blue Flame Thinking

Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. Listen to the entire podcast below.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. What’s your wake-up routine?

Agency 238

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit?

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

5 Podcast Episodes That Will Make You a Better Agency Leader

Hubspot

Agency leaders get plenty of the first type of guidance through industry publications and events. In lieu of dramatically increasing the time you spend networking and building your cadre of personal contacts, Drew McLellan 's podcast is the next best thing. 1) Defining Your Agency.

10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. He is also on the bleeding edge of monitoring the state of podcasting, and according to John, has a knowledge of music that makes him the most interesting man on earth.

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Digital Marketing Podcasts

C4D Answers Your Questions About Working with a Content Marketing Agency

Content4Demand

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. Why can’t we just hire a PR firm or standard marketing agency to help us create content?

Agency 108

Everything You Need to Know About Starting a Podcast in 2018

Hubspot

They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream.

Reputable Marketing Awards Your Brand or Agency Should Pursue

ClearVoice

Yet, pursuing marketing awards isn’t solely about recognition for your brand or agency. ” If you’re a smaller agency or brand, go ahead and let your work shine, without getting lost in the shadows of bigger organizations. Branding agencies around the world rejoice!

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp.

7 Reasons to Participate in or Host a B2B Podcast!

DemandMatrix

During a recent podcast episode of Sunny Side Up , Logan Lyles of Sweet Fish Media (a Podcast production agency for B2B companies) talked about how audio content is gaining more and more attention primarily because of the way we live & work these days.

SEO Strategy: Three Things Real Marketing Agencies Won’t Do

Fathom

Not all marketing agencies are created equal. A quick Google search will show you that countless agencies offer Search Engine Optimization (SEO) as a service. If you are in talks with an agency that promises quick rankings, run away fast.

Agency 137

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. Be a guest on another podcast.

How to Find a Fantastic Agency for Your Social Media Marketing

Buffer

Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration.

15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. Keep reading for our complete list of podcasts for recruiters and HR professionals. 5. Hire Up Podcast.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

While listening to music on the job has been known to improve workplace performance , podcasts serve as a great way for graphic designers -- and many other creative professionals -- to both learn something new and get inspired as they work. 7 of the Best Podcasts for Graphic Designers.

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

Modern B2B Marketing

What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention. How to Secure and Market an Agency Niche.

Agency 135

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. The post AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data appeared first on PathFactory.

How to Prep Your Agency for a Successful PR Launch

Hubspot

Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. How to Prepare your Agency for a PR Launch. Marketing Agency Daily

5 Ways to Grow Your Content Marketing Agency Services with Automation

Marketing Action

Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment.

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. He even says that now that he’s on the agency side. Stream this podcast on iTunes. Download the podcast audio. Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

Why B2B Marketers Should Include Podcasting for Lead Generation

KEO Marketing

Surprisingly, podcasts have seen a recent swing in popularity because of the dominating role mobile has played. Combine high quality and relevant content with the right strategy, and businesses can use B2B podcasts for effective lead generation.