The Marketing Blender

NOVEMBER 11, 2019

Part of setting up a marketing automation solution is creating a set of rules and criteria that automatically scores incoming leads based on what you know about them and what actions they take. Most automation tools score leads on a scale of 1 to 5 and ranks them as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL).

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

MAY 4, 2021

Here are a few things that will help you determine your digital marketing goals: Market position. Cost-per-marketing qualified lead (MQL). Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Need help working through your marketing metrics?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

MARCH 15, 2021

Here are a few things that will help you determine your digital marketing goals: Market position. Cost-per-marketing qualified lead (MQL). Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Need help working through your marketing metrics?

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52