Remove agency test
article thumbnail

Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience. Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. In the traditional car buying journey, a test drive comes toward the end when drivers are close to purchase.

article thumbnail

The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. A/B Testing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. Should a demand generation agency like Spear be nervous? [PA] Captora is focusing on solving what’s been impossible to do in the past.

article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. I run a CRO program at an agency that’s well-known for SEO.

SEO 64
article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. I run a CRO program at an agency that’s well-known for SEO.

SEO 64
article thumbnail

B2B Pay Per Click Advertising

LeadSloth

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. For B2B keyword and ad testing, we tread with a bit more caution.

article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected.