Remove agency multi-touch
article thumbnail

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

The biggest difference between basic ESPs and today’s modern marketing automation technology is the ability to design and deploy automated, triggered, multi-step campaigns. Marketing automation simply takes nurturing to a whole new level.

article thumbnail

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Alexa: How Can I Create a Voice Experience People Will Use?

Adobe Experience Cloud Blog

Our first public experiment with voice UIs as an agency was an Alexa Skill for The Higher Lower Game —the App Store-topping game we developed based on Google search data. It’s hard from an agency perspective too, as an answer of ‘not yet’ can feel like a failure; but sometimes the right thing to do next is to do nothing at all.”.

Amazon 134
article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 123
article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

article thumbnail

Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. The Right Number of Programs.

article thumbnail

Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages

Adobe Experience Cloud Blog

Schedule a brainstorming session with your team to identify key touch points and the right message. Another great session, featuring Grant Johnson, Measureable Marketing Strategist at Johnson Direct, and Anthony Policastro, Senior Web Analyst at Martin Agency, discussed the importance of brand storybuilding with integrating marketing.