Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Tomorrow People

JANUARY 8, 2021

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Customers: Who are your target personas? How this is done: persona research.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. McKesson versus United Healthcare). Do you agree?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 74

User-Generated Content Paid Search Agency Advertising Agencies Generation 74

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Advertising Agencies 81

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. After all, it’s about how your company penetrates a market right? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/4/23 - 8/10/23 to stay ahead of the curve: AI’s black box problem has clients cautious but curious, agency execs say [:04] Sometimes, Generative AI can feel a bit like magic. Nothing new.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content4Demand

APRIL 17, 2023

At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series , I’ve talked with marketing professionals who aren’t seeing the performance they want (and need) from their content. Decide which personas you are trying to reach.

Ad Building 82

Ad Building B2B Content Budget Programs 82

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. We sat down with Monica Rich at Relic Agency to better understand how they put together digital advertising strategies for their travel destination client, Discover Bristol.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

DemandBase

MARCH 30, 2020

That’s why businesses partner with agencies, vendors, consultants, etc. We consistently explain to our clients and partners that making the decision to invest in ABM as a key component of your B2B marketing means committing to it end-to-end. Optimizing to the wrong, usually short-term, KPIs like CTR. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . While such data can be left as anonymous data points, marketers often need to associate specific identities to validate results.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. Although this is a great place to start if you’re just getting your feet wet with content marketing, looking at how much content you need to produce is putting the focus in the wrong place. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. It’s all about treating an account as a market of one. While we are all B2B Marketers, our behavior is no different to B2C consumers. We are inundated with stimuli, offers, vendors, sellers, and resellers.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. For ages, marketing was constrained by space limitations (i.e. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Sharpspring

JULY 21, 2017

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. Marketing Automation Terms for Agencies. [Or

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

B2B Marketing Directions

SEPTEMBER 26, 2021

Some of you may be wondering what this brief foray into grape horticulture and vineyard management has to do with B2B marketing. Quite a bit actually, particularly for B2B marketing leaders who need to develop marketing strategies and programs that will produce sustained short-term and long-term revenue growth. In This Corner.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

MARCH 6, 2012

Recently I read an article called “ Godless Barbarians at The Gates of IT ” by Ryan Skinner from a UK-based agency called Velocity Partners. Companies marketing to them are increasingly understanding the new “ consumerprise era where consumer simplicity meets enterprise power.”

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Proposals 100

Pearl Digital Marketing

SEPTEMBER 13, 2019

For example, fractional CMOs or outsourced marketing executives. These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). The CMO deals with agencies and holds them accountable for results.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

6sense

DECEMBER 8, 2021

In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.Our natural instinct as sellers is to lead. But sellers and marketers trying to lead in today’s B2B space aren’t serving us well anymore. This means they are “in market” for what you do.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. Here’s where successful marketers realize that crafting the plan is the (comparatively) easy part. and failure.

Enterprise Management 77

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 77

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Hubspot

APRIL 5, 2017

The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 65

PathFactory

SEPTEMBER 10, 2019

When 24,000 influencers, marketers, salespeople, researchers, and agency executives flock together for an event like INBOUND, it’s hard to imagine that a common theme will emerge from the chaos. I kept hearing it from almost every B2B marketer I spoke with at INBOUND 2019, too. Get Experience market fit. Remove Friction.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

BOP Design

JANUARY 29, 2018

There is an interesting dynamic in the marketing world. Everything that appears to be B2C marketing is just called “marketing.” At Bop Design , our issue with that is that marketing consumer products or services is not the same as B2B marketing. B2C vs B2B Marketing: Isn’t it all the same?

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Hubspot

AUGUST 12, 2020

Identify your ideal buyer persona. They create a list of specific offerings and vendors in their selected category and decide on the one that best meets their needs. Inbound salespeople prepare themselves for the Connect process by defining their personas. When defining personas, segment your target market by company type.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem of multiple decision makers being involved in a purchase.

Account Based Marketing 54

Account Based Marketing Planning Advertising Agencies Paid Search Agency 54