PPC for B2B: How to Choose Your Agency
SEPTEMBER 20, 2018
PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. Unfortunately, I have also seen how PPC myths have developed over the past number of years, leading to wildly unrealistic expectations. Like everything else, it takes time and plenty of optimization to get the machine to hum. What takes so long?