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How to Select a Fractional CMO Agency for B2B

The Marketing Blender

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

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What are Fractional CMO Rates?

The Marketing Blender

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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How Well Can an Outsourced CMO REALLY Know Your Business?

The Marketing Blender

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs. There’s a difference between buyer personas and a market or sector.

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Boosting B2B Growth through Sales and Marketing Alignment

B2B Digital Marketer

One crucial factor to achieving success is aligning your sales and marketing teams. ” This approach involves merging sales and marketing to create a unified team with shared goals and KPIs. In this episode, Dacia Coffey shares a few top tips for aligning sales and marketing teams. ” “It’s not about you.”

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What is a fractional CMO?

The Marketing Blender

If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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Top 4 B2B Marketing Trends

The Marketing Blender

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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