The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Resources. . Contact Us. .

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Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

The Marketing Blender

APRIL 16, 2020

How to make smart cuts to your Marketing Budget…. I acknowledge that many businesses need to make cuts to their marketing budget right now to stay alive, so how do you do that without being like one who cuts off their nose to spite their face? Cut execution, spend time planning and strategizing. Our Services.

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Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

FEBRUARY 9, 2022

If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

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CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

DECEMBER 16, 2019

2020 B2B Marketing Bonus Trend: Focus on the Fundamentals. To truly succeed in 2020 and beyond, you need a comprehensive and actionable B2B marketing plan—one that incorporates these trends into the proven building blocks of a smarter marketing machine. Digital Marketing. Sales & Marketing Alignment.

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

B2B Marketing Bonus Trend: Focus on the Fundamentals. To truly succeed in 2020 and beyond, you need a comprehensive and actionable B2B marketing plan—one that incorporates these trends into the proven building blocks of a smarter marketing machine. Digital Marketing. Sales & Marketing Alignment.

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Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

JULY 11, 2022

Comparing your current B2B marketing analytics to your own historical data can give a more accurate picture of what good performance looks like for your company. Assessing your marketing analytics this way can show how your KPIs have changed over time and help you better understand how your costs factor into your conversions.

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Analytics B2B Marketing Paid Search Agency Work Management 52