The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Too many very smart marketing ops people know which buttons to press, but can’t drive strategy or creative.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. What Are You Looking to Automate? The 10 Best Marketing Automation Platforms to Consider .

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Sharpspring

JULY 30, 2020

To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow. This means bringing an affordable and effective marketing automation agency onboard. In all, marketing automation is considered “very important” to nine of 10 such users.

Paid Search Agency 66

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 66

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

SmartBug Media

APRIL 20, 2023

If you think your marketing and sales goals need to be aligned, here is how a marketing agency may be able to help you out. Develop Closed-Loop Marketing Closed-loop reporting can determine which marketing activities contribute to revenue. When is a lead ready to be handed-off to sales?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 98

Sharpspring

JULY 30, 2020

To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow. This means bringing an affordable and effective marketing automation agency onboard. In all, marketing automation is considered “very important” to nine of 10 such users.

Paid Search Agency 52

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 52

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Marketing Automation. Are you looking for an experienced fintech marketing agency?

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

ActiveDEMAND

JANUARY 7, 2021

Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours. inside a marketing automation platform.

Marketing Automation Services 90

Marketing Automation Services Work Management Marketing Management Marketing Automation 90

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Read next: 16 marketing automation platforms your organization should consider. The study was conducted by marketing operations agency Perkuto.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Studies Automation 100

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Sharpspring

APRIL 15, 2020

The Drop Consult agency is sponsoring The Help Hub and using SharpSpring’s marketing automation platform to contribute to the fight against feelings of isolation brought on by COVID-19. It’s always uplifting to hear stories from marketing industry colleagues working to make the world a better place.

Paid Search Agency 64

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 64

ActiveDEMAND

JULY 31, 2019

Most marketing agencies have heard of marketing automation and know roughly what it can do, but just haven’t got around to using it yet. It’s too bad because businesses that have deployed marketing automation say that it: Improved User Experience and Communication Relevance (59%).

Advertising Agencies 51

Advertising Agencies Paid Search Agency Marketing Automation Ad Agencies 51

The Brit Agency

DECEMBER 20, 2022

Marketing automation is the use of software and technology like HubSpot Marketing Pro to automate and streamline marketing tasks and processes. It involves the use of marketing tools to manage and optimize marketing campaigns, track customer interactions and behavior, and analyze marketing data.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Marketing Management 75

Sharpspring

MARCH 21, 2022

As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves. When it comes to winning new clients, agencies often forget the importance of marketing ourselves. The quest for agencies to get new clients is a constant one. Improve Your Inbound Marketing.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Precise metrics.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Sharpspring

AUGUST 31, 2021

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before. Is Marketing Automation Right for Your Business?

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Paid Search Agency Automation 58

Sharpspring

DECEMBER 13, 2021

These days, data-driven marketing is a concept marketers can’t escape and agencies are starting to include it in their list of skills. We teamed up with Ascend2 to figure out just how often agencies were incorporating data-driven strategies for their clients and how they’ll be approaching the year ahead.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Planning 85

Sharpspring

DECEMBER 20, 2021

When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Challenges.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? If this sounds like your agency, you’re not alone. Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

BenchmarkONE

JUNE 16, 2021

Why Agencies Use Time-Tracking. While retaining clients has always been a primary goal of agencies, they haven’t always had such a big range of tools with which to illustrate value and performance. And if they don’t get them with one agency, it makes sense that they’d look for another. How Marketing Automation Can Help.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 78

Modern B2B

FEBRUARY 11, 2020

Is your marketing automation platform letting you down? This is a “tale as old as time” – a company purchases a piece of software, such as a marketing automation platform (MAP), and expects it to immediately function to its maximum potential and be the unicorn system you were promised during the demo.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

Sharpspring

JUNE 29, 2021

2021 Agency Outlook: Through the Pandemic and Beyond. While we all adapted as best we could to the pandemic, now though, as things are opening up again many marketers are asking “what’s next?” As the world shifts to a “new normal” how are agencies supposed to stay on the cutting edge, attract new clients, and maintain happy ones?

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 81

Sharpspring

MARCH 23, 2021

When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. What Is Marketing Automation? How Can Marketing Automation Grow Your Business?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

ActiveDEMAND

SEPTEMBER 9, 2021

And while there’s quite a bit of art to marketing, many CRM integrators are well-positioned to handle the technology and infrastructure aspect of marketing in 2021. Many CRM integrators should be deploying CRM+marketing automation together. Marketing + CRM. Scoping Marketing Automation into a CRM Deployment.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

ActiveDEMAND

OCTOBER 18, 2022

Getting Started with CDAP for Canadian Digital Agencies. The program offers two main opportunities for Canadian Marketing Agencies: Leverage the program to drive digital adoption for your own agency. Implement a Marketing Automation, Sales CRM, or ERP system. Agency Opportunities. And so much more.

Paid Search Agency 75

Paid Search Agency Marketing Agencies 1 Advertising Agencies Work Management 75

Sharpspring

MAY 9, 2022

Businesses, agencies, and organizations can elevate themselves to the status of thought leader through educational webinars run by experts on the team or through eBooks written by subject matter experts within the organization. Agencies and SMBs who lean into thought leadership can gain much more than notoriety. Customer Retention.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Marketing Insider Group

JUNE 22, 2023

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Sharpspring

FEBRUARY 10, 2020

As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes. As a result, more and more marketers each day are getting started with email marketing automation to help boost business. How Does Email Marketing Automation Work?

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

BenchmarkONE

JULY 28, 2022

So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money? The best measures of success for content marketing aren’t always intuitive. Only 42% of B2B marketers consider themselves successful at content marketing. . You start by knowing exactly what to look for.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Marketing Insider Group

APRIL 11, 2023

By working with an agency that specializes in SEO, your company can rank for keywords that engage your audience. Email Marketing Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience. Watch the short video on email marketing below.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Modern B2B

DECEMBER 11, 2019

Why you need a marketing automation strategy Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 69

Tomorrow People

FEBRUARY 2, 2018

We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. Answer: by recognizing that you are a team.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Valasys

NOVEMBER 10, 2020

Hiring a B2B marketing agency helps avoid several challenges associated with marketing such as- lack of market experts, lead retention strategy, limited resources, resource training, and marketing automation. However, the companies remain confused about the pros and cons of hiring a B2B marketing agency.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93