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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

Trending Sources

Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Agency leaders agree. Businesses and agencies of all types and sizes are investing in content marketing. 2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. ” ( Earnest Agency ). 8% use LinkedIn. 3 LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career.

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Marketing Agency Daily

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). companies have integrated social media with their customer service, sales, or product development processes.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.).

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Social Media Explained. Really.

grow - Practical Marketing Solutions

You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. There is no guilt trip or heavy sales pitch. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account.

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Information is competitive advantage in sales. How to Ease Your Sales Team Into Social Sales.

5 ways to use social media in sales even if your customer isn’t on Facebook

grow - Practical Marketing Solutions

When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Each year, the Base One Agency in London does a comprehensive survey of purchasing trends in Europe. How to find Twitter Lists.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

I get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

3 Ways for Floundering Agencies to Find Growth

Hubspot

Ask most agencies what they do and you’ll get a similar response -- a list of things they can do, want to do, and might be able to do. An agency loses an account and fires three people. So, how you can stop the madness and point your agency toward growth?

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

Infer

This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday. When we decided to celebrate the Top Predictive Sales and Marketing Innovators, it was hard to narrow it down to just 25. However, the following group of Infer customers are truly leading the pack when it comes to predictive sales and marketing.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on LinkedIn.

Media 30

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

What is Social Media Marketing?

Biznology

It’s a big tent, including very niche-but-powerful stunts like reddit’s Ask Me Anything, promotions, sales, raffles, contests, and even engaging #followfridays and #throwbackthursdays every single week without fail. My agency does all of this stuff, so be sure to check out Gerris.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media.

The 6 Biggest Marketing Storylines of 2016

Contently

Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market. It used to be that agencies were agencies, publishers were publishers, and consultancies were consultancies.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+.

The dashboard has finally been perfected

Biznology

Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Having multiple clients when you have a small agency is tough. LinkedIn. Twitter.

The Tell-Tale Signs It's Time to Hire a Marketing Agency

Hubspot

The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Read through it or you can follow the whole Twitter list here. John Coleman – Founder and CEO of the VIA Agency, John is a trusted voice in advertising and knows people at many of the top brands. John Ellett – CEO of digital marketing agency nFusion, John finds great content on the digital world. LinkedIn.

10 Ways to Generate More Leads from Your Business Blog

The Point

Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement.

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. But with the rapid growth in technology, a manager’s sales team can be spread out. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. LinkedIn Facts and Statistics.

Are you a social media forager?

Biznology

If your company has a sales force or a business development department, you probably should evolve past foraging. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. by Green Buzz Agency.

The ole one two three four five six seven punch

Biznology

We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails.

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A course correction for influence marketing measurement

grow - Practical Marketing Solutions

Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands. I have a friend who has the title of “influencer” on his LinkedIn profile.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

MLT Creative

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

If you opt-in to something on their site, you’ll probably get a sales call within 24 hours. I didn’t have to compete with other agencies. It’s 20 of the World’s Most Clever Twitter Bios.