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Four Predictions About the State of SEO in 2017

Webbiquity

Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. It makes it easier to pitch your site’s content to potential webmasters who are likely to link back to your site, simply because they value your site’s content and trust it will be seen as an asset to their audience.

SEO 228
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Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning

Content Standard

Likewise, PR—the “earned” section of PESO—is changing too. The demands of SEO have sent traditional PR practitioners searching for courses in link building, as traditional top-tier publications start to refuse follow links and change the impact of earned media.

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The MozCon Virtual 2020 Final Agenda

Moz

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

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The MozCon Virtual 2020 Final Agenda

Moz

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

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Best B2B SEO Agency: Top 5 Choices for 2022

Single Grain

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

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What Is a Marketing Strategy?

Marketing Insider Group

Who is responsible for performing each activity (internal, agency, freelancer). Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building.