How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks derived from prospects who aren’t really searching for terms related directly to your product or service, but who saw (and clicked on) your ad anyway. When using broad match, consider restricting its use to keyword phrases with at least two words.

PPC 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. When it’s done correctly, PPC has a stellar reputation for good reason. Let’s Get Engaged: Committing to an Agency. How Can I Find the Right Agency?

PPC 63

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. When it’s done correctly, PPC has a stellar reputation for good reason. Let’s Get Engaged: Committing to an Agency. How Can I Find the Right Agency?

PPC 62

The Plain-English Guide to Negative Keywords

Hubspot

Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. The improved targeting of your ad keeps the focus on keywords that are the most important.

The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. . Gone are the days of off-the-cuff keyword research. Competitor Keywords. Expand Your Keyword Lists. Keyword Spy.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

10 PPC Trends You Can’t Ignore in 2020

Single Grain

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

PPC 81

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. It’s impossible to build a solid PPC strategy without buy-in from your leadership team. PPC forecasting gives you hard numbers to prove the value of ad spend to those controlling the finances.

Back to Basics: PPC 101

EMagine B2B Blog

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. What is PPC? Why Should I Use PPC Advertising? Search PPC

PPC 52

Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

PPC 52

How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. You may also be auditing a current account with a new set of eyes in hopes of expanding their business with help from your agency. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account.

PPC 86

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Years in PPC : 5. Years in PPC : 21.

PPC 43

How Can a Performance Marketing Agency Drive Better Business Outcomes?

QuanticMind

Most businesses, though, never consider working with a performance marketing agency to improve results. In reality, a performance marketing agency can help you deliver better business outcomes in a great many ways, regardless of whether you have your own internal marketing team.

Discussing the Value of Agency Expertise in Digital Marketing

QuanticMind

A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. Finding the best agency to complement your internal team’s skills will empower you to build a comprehensive strategy that plays to everyone’s strengths.

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” On the surface of it, PPC looks like an easy way to bring in new leads. The next step for PPC.

Click 249

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies.

SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. It’s that most people don’t get the results they want because they don’t determine beforehand if their targeted keywords and their brand are cohesive. SEO with PPC > SEO vs PPC.

PPC 58

Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

PPC 75

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. However, as an agency that launches hundreds of new campaigns each year, we know which platforms are most likely to drive leads.

PPC 87

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Activate Your Baidu PPC Account.

PPC 120

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Activate Your Baidu PPC Account.

PPC 120

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

SEM 180

B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? B2B PPC Terms to Know.

PPC 52

Google PPC Ads in A Nutshell

BOP Design

Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. Working back from your SEO keyword strategy , you identify keywords you want to have your ads show up for, then design text ads that typically show above the organic search results on Google. You bid on these keywords with other competitors and, based on your bid, your ad will show up in a specific order on search engine results.

PPC 57

Improve Your Search Marketing Ad Conversions With a Free PPC Audit

seo.co

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. PPC audit. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from seo.co. +

PPC 65

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

PPC 65

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You can add and drop keywords on the fly. • ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

PPC 159

17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. PPC best practices.

Tools 102

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget. PPC audits are essential for maintaining and optimizing your Bing Ads and Google Ads campaigns. What you should look for in your PPC campaigns. Where your PPC audit should begin.

PPC 65

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

PPC 60

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Yet, there are several steps that you must take to properly develop a highly effective keyword map. See below a sample keyword map: .

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

Search 187

Expand your Offer Strategy to Increase SEM Performance

The Point

The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category. That level of need lends itself to keywords related to pain points, problems, issues, challenges, and opportunities.

SEM 146

10 Steps to a Higher-Performing Keyword List

QuanticMind

You’ve done your keyword research. You’ve compiled a monster keyword list. You’ve run plenty of campaigns on that keyword list. Your ads don’t seem to produce the profits you seek, your keyword list isn’t getting play and your superiors are wondering if you actually majored in marketing. Keywords, while their harvesting and list-building is pretty straightforward, are actually monumentally difficult to make pay … at least until you know what you’re doing.