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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project.