Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Branding elements and guidelines are adhered to, maintaining brand identity.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Automation Tools 98

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Sprout Social

OCTOBER 18, 2016

Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Examination Council (FFIEC) released guidelines on how to increase your social presence while reducing risk. The Federal Deposit Insurance Corporation.

Social Media 88

Social Media Media Paid Search Agency Advertising Agencies 88

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Every provider will look to push the boundaries of your brand and marketing guidelines.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

Social Media 100

Social Media Social Marketing Media Planning 100

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. What is social media archiving? Legitimate (i.e.,

Paid Search Agency 92

Paid Search Agency Social Media Advertising Agencies Ad Agencies 92

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. And the social Web can spread a crisis with breathtaking swiftness. And that’s where agencies should help. The 7 new roles of agencies in real time business. There are 7 new roles agencies must play to survive real-time business: 1.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Remember that. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

ClearVoice

DECEMBER 14, 2020

It used to be more of a veiled practice that SEO agencies and professionals used to increase rankings, without being super transparent about where and how exactly those links were being built. However, as Google grew and improved their algorithm, SEO agencies and professionals improved their link building practices, too.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Hubspot

OCTOBER 6, 2016

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Data from The Agency Pricing & Financials Report. 1) Blogging.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Biznology

OCTOBER 3, 2010

I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. What does that have to do with social media?

Social Media 80

Social Media Media Paid Search Agency Newsletter 80

Brandpoint

MAY 5, 2020

A: Consumer interests and activities have shifted dramatically due to shelter-in-home and social distancing guidelines. And social media platforms like Facebook, Twitter, Instagram and Snapchat are seeing record amounts of viewer engagement. Q: How confident can I be that I’ll secure online media placements?

Brand Identity 147

Brand Identity Branding Media Content 147

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Buffer

FEBRUARY 15, 2023

I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. I’ve imagined this assistant styling my posts in specific ways to help me boost my engagement on social and grow my audience online. It’s an aide, designed to lend a hand. Not a stand-in for you.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. But the general guidelines can be a good start in the course of testing for your personal best time to post.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

SEPTEMBER 30, 2022

You should also consider whether you want to hire an individual freelancer or a content marketing agency. Working with an agency may be a better investment if you need high-quality, consistent content. If you hire an agency, they will likely have these processes and systems in place. What system will you use for revisions?

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. Should companies actively encourage their employees to use content marketing, including social media, to talk about the company? That was 15 years ago.

Personalization 108

Personalization Brand Identity Branding Paid Search Agency 108

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Can I See My Competitors’ Ads on Social Media? Keep an eye out for similar posts in the future!

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Hubspot

AUGUST 30, 2019

In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. Check out HubSpot’s trademarks and Trademark Usage Guidelines as an example. Logo and Color Palette. Digital Marketing Channels.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

Martech Advisor

APRIL 6, 2020

Learn More: 10 Key Roles of a Social Media Manager in 2020. They need to be on top of the latest search engine algorithmic developments and guidelines to avoid getting penalized. PPC, social media, display, native, and remarketing ads are crucial for e-commerce stores. Social Media Marketing.

Marketing Automation Services 103

Marketing Automation Services Advertising Agencies Work Management Marketing Management 103

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

AUGUST 16, 2021

Recently, we’ve discussed best practices for Twitter , so let’s dive into the Hashtag best practices for Instagram. While working in the corporate agency life, I had the pleasure of creating an agency POV for Influencer Marketing. Source: Sutter Home Wines YouTube Channel.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Moz

NOVEMBER 3, 2019

The guidelines for representing your business on Google already support the creation of local business listings for ATMs, video rental stations, and express mail dropboxes. Enough to make any local SEO agency see conversions and dollar signs for clients. Tip #3: Capitalize on your social media. Kiosk Local SEO.

Paid Search Agency 46

Paid Search Agency Advertising Agencies Ad Agencies Google 46

Valasys

FEBRUARY 10, 2023

Content marketing is vital for SEO Social media marketing Many crucial components fall into each of these sections. This is contrary to social media advertising, where the portals of attention are largely owned by big businesses ( Facebook, Instagram, Twitter, etc.). Your audience will value your content more.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

EMagine B2B Blog

AUGUST 22, 2013

She was charged with vamping up our social media presence in a variety of ways, and to give a little “humanity” to our presence on Facebook. Businesses can and should use social media as a means to maintain customer relationships. SEO and Social Media are not mutually exclusive.

Social Media 40

Social Media Media Paid Search Agency Guidelines 40

KoMarketing Associates

JUNE 13, 2017

This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. They are great for promotion : An infographic has the ability to lift a social media account from a relative unknown in the industry, to a must-add for social media users overnight.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful.

Social Media 50

Social Media Media Copyright B to B 50

SmartBug Media

AUGUST 24, 2022

Social media promotion. A SMART goal is a goal that meets those guidelines: Specific: Make sure your goals are both specific and aligned with greater company goals. Social Media Campaigns. Always promote your inbound content offer and other components of your campaign (such as blog posts) on social media.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98