Walker Sands

OCTOBER 23, 2023

A standout moment featured Kemba Walden, acting national cyber director of the Executive Office of the President, discussing the White House’s National Cybersecurity Workforce and Education Strategy, highlighting crucial government initiatives aimed at bolstering cybersecurity on a national level.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Oktopost

SEPTEMBER 9, 2021

As the VP of Marketing at Veyo , Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders. Catch all episodes here. Meet Sarah Kuntsal.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Brandpoint

NOVEMBER 2, 2022

ESG: Not just another acronym Of course, Environmental, Social and Governance (ESG) isn’t a new term. When I was working at global public relations agencies a few (maybe more) years ago, we knew consumers would spend and develop affinity with brands who were socially conscious and aligned with their values.

Brand Identity 62

Brand Identity Branding Media Business 62

nDash

JULY 14, 2022

How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele? Some content creation agencies pay writers a few pennies per word — inviting fluff and haste. That said….

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Brands and agencies will have to adapt. Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Sprout Social

NOVEMBER 17, 2022

Atlanta-based creative agency Chemistry used this technique to promote a workshop for professionals in digital advertising, public relations and media production. The Reel below features their chief creative officer, Chris Breen, talking about the agency’s clients and sharing his thoughts on the industry. Use animation.

Brand Identity 116

Brand Identity Branding Advertising Agencies B2B Thought Leadership 116

Walker Sands

OCTOBER 25, 2023

A few years ago, I interned with a publication called Homeland Security Today, where I covered government technology trends, different technology reports, and tools that government agencies were using. Tell me a little bit about your background and how it’s led you to become an editor, and now a reporter, at CIO Dive.

PR 98

PR Media Case Studies Vendors 98

Hubspot

SEPTEMBER 18, 2019

If an advertising agency focused on small businesses were to make a SMART goal, an example could look like this: “To increase employment applications for the client by 25% over the course of one quarter.” Stakeholder examples include employees, investors, customers, local government officials, and media outlets. Estimate a timeline.

Template 96

Template Planning Effectiveness Paid Search Agency 96

Bluetext

MARCH 19, 2021

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a well-founded public relations program. Target content at agency decision-makers .

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

nDash

NOVEMBER 12, 2020

Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . Area of expertise: Government contracting . Area of expertise: Government relations. Government investigations .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Convince & Convert

DECEMBER 27, 2013

Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. “It makes sense,” Zena says, “because in order for them to be relevant in these other spaces , their expertise might not be there yet, given the restrictions that the government puts on them.”

Practices 167

Practices Best Practices Paid Search Agency Skype 167

ClearVoice

JUNE 27, 2019

Other contract terms related to confidentiality violations , libel or defamation committed while writing give freelancers pause. Wanting to protect their business or personal property in lawsuits related to business activities, writers can establish an entity with a state government agency. The best thing is the U.S.

Enterprise Management 97

Enterprise Management Business Work Management Fulfillment 97

Bluetext

MARCH 1, 2018

If any industry vertical is a prime opportunity for metrics-driven PR, it’s the public sector. Government agencies are a massive opportunity for technology and other companies that can help supply the products, services, and solutions that agencies need on a daily basis.

PR 20

PR Paid Search Agency Public Relations Budget Programs 20

Marketing Craftmanship

NOVEMBER 13, 2012

In her 7th and final role playing “M” in Skyfall – the latest in a series of 23 James Bond movies produced over the past 50 years – Dame Judi Dench appears before Britain’s Intelligence and Security Committee to defend her record as head of MI6 – the government agency which supplies Her Majesty’s Government with foreign intelligence.

Display 100

Display Rules Advertising Agencies Paid Search Agency 100

Bluetext

OCTOBER 31, 2022

When Government technology giants Octo and Sevatec decided to merge, they tapped Bluetext to guide them through a brand evolution, aligning both company brand identities into a new cohesive corporate visual identity.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing Strategy 26

PureB2B

FEBRUARY 25, 2018

Creative Services / Agency. Government. Public Relations. For instance, the arts and artists, government, architecture, agriculture and food, and non-profit industries demonstrate an above-average open rate. Construction. Consulting. Daily Deals / E-coupons. E-commerce. Education and Training. Health and Fitness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

Creative Services / Agency. Government. Public Relations. For instance, the arts and artists, government, architecture, agriculture and food, and non-profit industries demonstrate an above-average open rate. Construction. Consulting. Daily Deals / E-coupons. E-commerce. Education and Training. Health and Fitness.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Biznology

NOVEMBER 26, 2013

Ministers are sent as officiants of their government with true power to make decisions and policy as well as to enforce decisions. Let me ask you another question, how long do you require your PR agency , your publicist, or any of your other staff work for you before you allow them to do work that benefits you and offers you value-for-value?

Communities 80

Communities Work Management Marketing Management Social Media 80

Webbiquity

FEBRUARY 28, 2011

Government, Armed Services, Education. • Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting. • Kevin Jones – Social Media Manager at NASA / SAIC. • Scott McIlnay – Director, Emerging Media Integration, Dept. of the Navy, Office of Information at U.S.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Bluetext

JULY 19, 2018

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start getting in front of those buyers quickly. Coverage in Government Publications Gives Air Cover.

Buy 20

Buy Paid Search Agency Allocation Campaigns 20

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. How to Choose the Right PR Agency Partner. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

Bluetext

FEBRUARY 4, 2018

In a recent post , we described the value of metrics-driven PR to ensure that revenue and lead-generation goals are a key focus of every public relations program. Our team of public relations professionals used its expertise and relationships to place dozens of bylines and coverage articles to spread the Dunbar message far and wide.

PR 20

PR Verticals Public Relations Paid Search Agency 20

Bluetext

MAY 10, 2021

This continues to pose a challenge for traditionally face-to-face organizations that need to reach business, government, and consumer technology decision-makers. While some may see virtual events as a Plan B to in-person events, virtual events have brought new opportunities to a wider, global audience.

Conference 26

Conference PR Advertising Agencies Press 26

Biznology

NOVEMBER 8, 2012

The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. And the words enriched all related social outreach. Thirty-eight people both within IBM and its agencies were connection points between these activities.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). Sales reps don’t care about Public Relations.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Webbiquity

MAY 3, 2011

New Media, New Tools, New Audiences and Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR , an adjunct professor in the New York city area, and co-founder of #PRStudChat. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. Deborah Weinstein.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Savvy

AUGUST 25, 2009

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Bluetext

FEBRUARY 9, 2018

During the 2016 elections, when the use of emails by candidates was a much-argued topic, we added a brief question to the market survey: How often do you use your personal email for company/government business?

PR 20

PR Research Budget Programs Thought Leadership 20

ClickZ

NOVEMBER 22, 2022

Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its link to consumer behavior. When America’s first advertising agency was launched in 1841, life expectancy at birth was about 40 years. The dark side of advertising. That number should be zero. The 3M levers.

Advertising Agencies 119

Advertising Agencies Positioning Advertisements Advertising 119

Convince & Convert

SEPTEMBER 21, 2010

I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Bluetext

DECEMBER 5, 2017

? ?. Rapid response is a core component of Bluetext’s public relations services.

PR 20

PR Advertising Channels Features Public Relations 20

B2B Marketing Savvy

SEPTEMBER 22, 2009

Whether governance is driven by a management or legal process, questions related to Twitter boundaries are sure to quickly surface. The set-up: Most social media policies/practices evolve from existing Public Relations/Analyst Relations guidelines. Would welcome any inputs others could share. .

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

JUNE 3, 2010

Maybe that guy should quit umpiring, and open an agency. If it were up to them, those live feeds of the spill would not be available to the government or the public. If it were up to them, those live feeds of the spill would not be available to the government or the public.

Social Media 156

Social Media Media PR Webinar Metrics 156

Brandpoint

OCTOBER 11, 2022

Environmental, Social and Governance (ESG) PR campaigns have been a major focus for many PR agencies and corporations this year, and sustainability messaging is trending to continue to grow. Press Releases The old public relations standby still has its merits in the current age.

Paid Content 71

Paid Content PR Tactics Campaigns 71

Bluetext

MARCH 10, 2021

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT service providers. . Thirty-three times in fact, Bluetext clients have been acquired within 24 months of an engagement with our agency.

PR 26

PR Acquisitions Advertising Agencies Paid Search Agency 26