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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget.

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Gartner rips CMOs over martech while business demands ‘more with less’

Sword and the Script | B2B

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That all seems causal, but then the survey takes a strange turn.

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2024 Predictions: Social media’s evolution

Martech

And for consumers with money to spend, there are new ways to shop through social commerce. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. “We Gartner consumer data shows that total ad avoidance (e.g.

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B2B digital marketing budgets should grow in 2023

Martech

These findings come from a new report by B2B research firm Ascend2 in association with the digital agency Wpromote. But what’s striking about this report is the robust belief that B2B marketing organizations will have more to spend on digital initiatives despite economic headwinds. April 2023 state of B2B digital. Proving ROI.

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Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

More agencies in 2020 found business within existing client portfolios and used different platforms to help generate other new business opportunities.”. In addition, 67% of B2B marketers said that they will increase the amount they spend on email marketing, and 20% will spend at least the same amount on this tactic as before.

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CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

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Marketers are only using one third of their stack’s capability

Martech

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 Organizations are spending 25.4% of their marketing budget on technology, says Gartner.