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How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!”

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Work is challenging enough—be it in an advisory, practitioner or agency world and there are inherent challenges based on your role or the culture. A: Never put up barriers for yourself.

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MarTech’s ABM experts to follow

Martech

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid. That’s plenty, but far from all.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

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The yin and yang of martech

ClickZ

A survey by Gartner revealed that U.S. In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

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Why we care about B2C marketing: A guide for marketers

Martech

Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester. Marketers’ Guide to B2C Brand Strategy : An overview of the topic from independent analyst firm Gartner.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

User-generated content can elevate brands and give them an authentic voice — and it’s not as expensive as content produced inhouse or by agencies. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand. Quote of the day. “No