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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Hire an Agency To Help. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step. Don’t Forget About Focus Groups. Focus groups are there to help you.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. Media training.

PR 95
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How to Work With an A/B Testing Agency (And Hit All Your Growth Goals)

Convert

On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. In this article, we’ll show you that secret sauce — a clear step-by-step blueprint to collaborate and partner with the best CRO or A/B testing agencies. Four Great Reasons to Onboard an A/B Testing Agency. Let’s dig in….

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom.

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Why understanding the history of marketing matters today

SmartBrief - Marketing

The psychology of marketing and how consumers process messaging and content has fallen by the wayside in many organizations and, sadly, even in many marketing agencies. We can track and attribute success or failure to every click and every pixel. It prompted me to ask: Have we forgotten the basics? All of that is great.

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What’s Trending in Marketing for July 2019

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics and How Do They Fit Into Marketing?

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What Is Brand Awareness?

ClearVoice

They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance). From the agency POV. And, audiences tune in to ‘Top Gear’ specifically to see how luxury cars perform on the track and the road. They might hammer a point home on certain product features (i.e.,