Remove agency relationship
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Why we care about B2C marketing: A guide for marketers

Martech

But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. Click here to download!

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

your DXP) vs. having humans do manual service labor (e.g., building a website on top of your DXP), the relationship with the customer started to get blurry. Paying WordPress.com to host a site and paying Fiverr to have someone build pages on that site for you increasingly looked similar in the buyer’s experience.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations. What DXPs do.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

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Content marketing: What it is and why marketers should care

Martech

Content marketing is closely linked to inbound marketing and other customer experience -based approaches. Still, it can also be used to nurture existing relationships and convert leads into customers. Content plays a role in every stage of the customer journey — from attracting prospects to building relationships with customers.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. The Tao of UGC: Doing something by doing nothing . Read more here.