Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Contently

FEBRUARY 2, 2021

Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. As a current marketing director and previous creative director, I’ve come up with a hiring shorthand that guides my decisions: For ads, I want creativity. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 100

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 100

ClearVoice

SEPTEMBER 19, 2019

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

ClearVoice

JUNE 16, 2020

Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source. Writing about data requires an analytical thinking process merged with creative writing to bring numbers to life for your reader. This inspires confidence.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Storytelling can stretch from a cluster of tiny animated pixels to a fully rendered scene, generating endless opportunity for creativity.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Marketing Insider Group

MAY 1, 2023

Experienced digital agencies (mentor) are offering knowledge to help content marketers outsmart search engines (enemy) to achieve page one ranking (reward). Good stories tend to naturally stimulate creative visuals like illustrations, animations, and diagrams. What are the biggest threats (enemies) to the widget market?

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Jigsaw 99

Jigsaw Storytelling Acquisitions Marketo 99

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Premier CPA-led business advisory firm Aprio is another great example of creative financial services marketing.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. It’s often hard to produce great creative work when everyone lives inside the echo chamber of your own brand.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.”

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. One of which is the downgrading of genuine creativity! Personalisation and the creativity crisis.

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 67

Storytelling Brand Identity Branding Paid Search Agency 67

Webbiquity

JUNE 28, 2022

Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. She was the creative director at a prominent digital marketing agency prior to becoming a full-time freelance designer. Tell a Story. Affiliate sales support small business.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “We were working with an agency at the beginning of this campaign,” he explained, “and this agency had been partnering with Catch+Release.

User-Generated Content 75

User-Generated Content Paid Search Agency Advertising Agencies Generation 75

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. population with your viewpoint.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. Perhaps one good example of volumetric storytelling in action was the holographic appearances of Ukrainian president Volodymir Zelensky at various European diplomatic gatherings , or ABBA’s recent virtual concert in London. “I It’s okay to admit you never it called that before.

Planning 113

Planning Storytelling Advertising Agencies Paid Search Agency 113

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Outbrain

DECEMBER 8, 2022

For advertising agencies , it’s a time to show off their creativity and stand out. There is one thing that the best Christmas commercials all have in common: effective storytelling. Let’s take a look at some of the best past and current Christmas commercials, and what they can teach marketers about great storytelling.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company. What Should a Fractional CMO Engagement Look Like?

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Martech

MAY 30, 2023

She is currently chief metaverse officer at Creative Artists Agency, the powerhouse Hollywood and sports agent organization. Additionally, she was on Fast Company’s list “One of the People Who Made the World More Creative” and CNET’s 20 Most Influential Latinos in Tech for her pioneering work in immersive storytelling.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Rain: The Growth Agency

MAY 5, 2020

At Rain the growth agency, our clients are primarily e-commerce brands, which are faring better than many other categories. The post Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t) appeared first on Rain the Growth Agency. I’m wondering how it will end. Many months after Sept. Everyone cheered.

Storytelling 52

Storytelling Advertising Agencies Ad Agencies Youtube 52

Valasys

APRIL 3, 2024

Companies (like agencies) are collecting talents of AI artists who provide distinct visual aesthetics to the generative prompts, and this, in addition, of course, diverges from ordinary AI visuals. On the other hand, creativity ought to be kept at the frontline of advertising innovation. This news is sourced

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. Her authenticity and creativity jump out in every video she creates, evoking laughter and joy from her audience. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. billion views.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Creatives have a place in corporate America. At 19, Mallookis used her dream of becoming a dancer — and the community of performance and artist friends she had built as a result — to start Mustard Lane, a brand ambassador staffing agency that hires actors. And all of that is correct.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Martech

JANUARY 3, 2024

“With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish. “It’s

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Martech

OCTOBER 14, 2022

Are your brand’s storyteller. Brand storyteller. You need a storyteller. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Brand storytellers create and tell your brand’s story through multiple channels and touchpoints. Are an innovation catalyst. Growth driver.

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

Onalytica B2B

DECEMBER 11, 2017

I’ve been focused on influencer marketing for the past 6 years working at brands and agencies. Its inspiring to see what individuals and brands are currently doing with mobile and where technology and endless creativity will take us in the future. I am a huge advocate for the micro influencer movement.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Sage Marketing

FEBRUARY 11, 2024

This means unique value propositions, storytelling, and experiential marketing to create memorable engagements. Creativity This may seem obvious or silly, but a lot of companies forget this one. Outsourcing Lead Generation Outsourced lead generation involves hiring an external entity or agency to manage and execute demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Lead Scoring Lead Ranking 52

ClearVoice

AUGUST 2, 2023

This is where the right content agency can provide much-needed assistance. But with the marketplace offering so many options, how do you find the agency that aligns with your needs? This article will shed light into the content agency evaluation process and the factors to consider. Make doubly sure it’s actually there.”

Work Management 52

Work Management Marketing Management Service Advertising Agencies 52

ClearVoice

FEBRUARY 12, 2021

A hero image is a storytelling device — a visual introduction or setup — that plays into the human tendency to automatically respond to images. Creative agencies and consultants. In web design, the hero image is typically an oversized banner that extends across the screen. Purpose of a hero image. Hospitality/hotel sites.

Paid Search Agency 98

Paid Search Agency Banners Trigger Marketing Storytelling 98

Heinz Marketing

NOVEMBER 8, 2021

As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B. Part one: Understand agency to drive change. Part two: Find the easy proof of concept.

Education 99

Education B2B Thought Leadership B2B Thought Leadership 99

Outgrow

DECEMBER 3, 2020

Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia. Tug Agency. M&C Saatchi Australia.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52