The Point

FEBRUARY 28, 2023

At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Work with your BD representative or agency partner to define clear expectations and KPIs. Spear Marketing Group is a full-service B2B agency and authorized agency partner for a number of leading technology suppliers.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

SocialPilot

JANUARY 21, 2024

Not only does he boast an impressive following of over 49K+, but he also puts our tools to excellent use for his agency’s clients. His expertise has earned him a devoted following of agencies seeking his invaluable advice. What’s more? Did the efforts that Luke and I made benefit our brand in any way? That’s not it!

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Handing this off to an agency makes the process more efficient, freeing you to focus on more strategic tasks.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

JANUARY 9, 2024

When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. A note on size. Keep things simple.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “Omnicom hasn’t done a deal at that kind of scale in a long time,” said Tim Ringel, CEO of Meet The People, a digital agency group. It’s advertising as utility. But, its darn hard.”

Acquisitions 104

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 104

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

Top Rank Marketing

OCTOBER 17, 2023

VMware’s goals with the Jasper pilot include improving content quality, saving money on agency fees, and speeding up content production time. Marketers report time savings ranging from 2 hours down to 5 minutes for tasks, and being able to save on agency fees for copy generation. Enter Jasper.

Marketing AI 97

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 97

Blue Flame Thinking

MARCH 16, 2023

Like any company, we have a range of fascinations with it. To those of you who wonder if AI tools signal the death of the writer, artist, or developer, or even the end of the client/agency relationship, we say ‘Absolutely not!’ Furthermore, no matter how creative the responses may be, we continue to see the need for the human touch.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Tools 95

Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

Martech

FEBRUARY 27, 2024

You can always turn to an agency for help finding your perfect creator partner. Trust the creative process At the heart of any influencer partnership is trust — trust in the influencer’s understanding of their audience and what content will resonate most effectively.

Advertising Agencies 114

Advertising Agencies Brand Identity Branding Marketing & Strategy 114

Brandpoint

SEPTEMBER 26, 2023

Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. Over the years, building and nurturing relationships with both longstanding clients and talented PR professionals and agencies have remained deeply rewarding aspects of my role.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

sagefrog

APRIL 2, 2024

It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. As technology evolves, we remain committed to evolving alongside it as we believe any contemporary marketing agency should.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. “ Oh, I don’t know if this is right. .

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Performance : Measuring, analyzing and improving how your firm or in-house agency works. Building your foundation for focus There is such a low barrier to opening a creative marketing firm today.

Advertising Agencies 90

Advertising Agencies Organization Paid Search Agency Work Management 90

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Then, the operations/martech team loaded and tested creative assets and content into templates. Part 1 is here and Part 2 is here.

Digital Asset Management 113

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 113

SmartBug Media

JANUARY 5, 2024

We’re breaking down the emerging value of AI for marketing and the continued significance of digital agencies—and exploring the potential for collaboration to elevate your efforts. As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Webbiquity

NOVEMBER 21, 2021

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. This online design platform helps creative teams design, plan, prototype, and collaborate on designs. The Deal: Get 50% off for your first three months using this link (no coupon code required).

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Specific Audience: Nativo Image Source: Nativo Nativo is an alternative native advertising solution to Sharethrough, but doesn’t work with as many premium brands and works primarily through agencies. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why TikTok Ads?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Martech

OCTOBER 1, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. At the same time, Perkuto will be able to leverage creative, performance marketing and CX design capabilities from MERGE. Why we care.

Jigsaw 97

Jigsaw Storytelling Acquisitions Marketo 97

Buffer

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

ClearVoice

AUGUST 14, 2023

Also, the benefits of partnering with a reliable content agency and some guidelines for choosing the right content strategy agency. Outsourcing to a content marketing agency can save you time and resources. Agency teams specialize in various aspects of content marketing. Here are some telltale signs: 1. Peace of mind.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company. What Should a Fractional CMO Engagement Look Like?

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Martech

JULY 13, 2023

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. FTC sends a 20-page letter.

Marketing AI 74

Marketing AI Generation Copyright Marketing Proposals 74

Launch Marketing

NOVEMBER 1, 2023

With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. When interviewing it’s important to ask a range of questions, but not all questions are created equal. Why ask this? What to look for in an answer?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Bionic

DECEMBER 9, 2022

You’ll be alerted if any of your advertising spots have problems, such as: Delivered outside the flight date range. Delivered outside of weekparting range. Delivered outside of dayparting range. Ad Creatives. If you’re already using Bionic for Agencies , you already have this Ad Spot Monitoring Tool. Day of Week.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Sprout Social

AUGUST 25, 2022

We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Brandpoint

JULY 16, 2020

But those new to the process are often unsure whether they should hire a professional agency that can handle their plan from start to finish, or hunt down independent contractors with the skills and talent to produce such content. Content marketing agencies across the U.S.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. However, people are tired of so many screens, and those companies and marketers who find creative ways to engage offline are going to leave a lasting impression. Think of things like creative gifts or fun events.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. However, people are tired of so many screens, and those companies and marketers who find creative ways to engage offline are going to leave a lasting impression. Think of things like creative gifts or fun events.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

SocialPilot

FEBRUARY 5, 2024

To plan your influencer marketing budget, start by finding out the pay range of different influencers. Track Your Campaign Performance Providing influencers with the creative freedom to promote your brand or product is one thing, but not reviewing their content result is another. This pay scale may vary for industry and niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Alex Gonzaga Official (@AlexGonzagaOfficial) 13.5 billion views.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. Face up to the phygital Apparently we can blame the Australian agency Momentum Worldwide for coining the word “phygital,” a neologism that neatly obscures the good old Latin-derived terms “physical” and “digital.” Video will be everywhere.

Trends 111

Trends Work Management Marketing Management Advertising Agencies 111