Remove agency
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's super important when you're running PPC campaigns. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Did we miss any? Marketing terms.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

If you are passionate about growing and need to generate more demand, filling the roles below with in-house talent or agency experts is a must. Hold Agencies Accountable. Make sure your paid search specialist or agency is doing at least all these things if you want to truly maximize your capital. SWOT Analysis.