The Marketing Blender

SEPTEMBER 23, 2019

Strategy and aligning your sales and marketing efforts are the foundation that all successful marketing plans are built on. But what is the best way to decide how much to spend on all the different marketing tactics? Your average cost per lead is how much you spend to acquire a new customer.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

JULY 11, 2022

When deciding which B2B data analytics to track, it’s essential to consider the type of information that will be most useful for improving your marketing strategies. Some of the most useful B2B marketing KPIs to track include: Cost per lead: the cost to generate a new lead.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

APRIL 5, 2022

In contrast, B2C marketers often use outbound methods such as paid advertising and direct mail to generate leads. This being said, many B2B companies do leverage paid advertising and direct mail to generate leads – but it often comes at a much higher cost per lead. Outsource your marketing efforts.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52