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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Did we miss any? Marketing terms.

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Complete Guide to B2B Marketing

Directive Agency

If you are passionate about growing and need to generate more demand, filling the roles below with in-house talent or agency experts is a must. Hold Agencies Accountable. Make sure your paid search specialist or agency is doing at least all these things if you want to truly maximize your capital. SWOT Analysis.