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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. 3) Agency Analytics.

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Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Furthermore, some of these are virtually worthless for search (e.g. Fresh content.

Trending Sources

Essential 5 Step BuzzSumo Process For Social Media Agencies


We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. He is also the founder of his own social media agency, PDCA Social. Step 2: Create Content.

Upgrade your lame agency website into your social media brand HQ


I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. Also, every share will, be design, include a link to your content, to your brand, and to your contact info.

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

4 Content Strategies for B2B Corporate Blogging

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Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. 6 Steps to Content That Isn’t Boring.

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Marketing Action

Is your content engine running out of gas? Among B2B marketers in North America, approximately four out of 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel their campaigns.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from. Why We Are Thankful: Much like a RSS feed, Swayy allows us to hook up our social networks and choose topics around content that we want to be served.

Blog so you can be taken completely out of context


They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. daily basis online don't know that I am president of a digital agency. Search abhors a pronoun.

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What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? A Content Development Repository.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Search matters.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Subscribe: iTunes | Android | Email | RSS.

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Tools I use to amplify social campaigns


Sharing your gaggle’s content to your employee’s 5,423 Twitter followers would be more powerful a social signal than to their 23 followers they have on the account they created for you.

How to Build the Ultimate Online Newsroom


Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. RSS feeds for press releases and blog posts.

The 10 Best Customer Service and Customer Engagement Platforms


those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. 4: The 14 Best Content Planning and Research Tools. #5:

Content Curation in B2B Marketing

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In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Influencer marketing tools of the trade


This is totally normal agency behavior: how much are you earning and how much are you wasting ? So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps.

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57 Little Things to Double Check Before Your Website Launch


Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Page Content.

20 More of the Best Twitter Tips, Tactics and Tools of 2012


As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. The Social Sellers used LinkedIn’s search functions to target prospects by: Role. Identify and package the content that satisfies these needs.

The Business Blogger's Ultimate Guide to Mastering Lead Generation


At HubSpot, again, we've found that bolder end-of-post CTA buttons that stand out from the rest of the content tend to perform best, but you should experiment with different designs to see what works best for you and your readers.

The 26 Best WordPress Plugins


WordPress is far and away the most popular content management system (CMS) for websites. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner.

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8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

4) Your Content Management System Is Outdated Or Proprietary: Consider an open source CMS. A complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. By Dawn Gadless | Business Development Director.

The 3 P’s of B2B Lead Generation: People, Process, Platforms


When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people.

The 3 P’s of B2B Lead Generation: People, Process, Platforms


When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people.

Best Twitter Tips, Tools and Tactics of 2011


Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

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Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

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B2B's Digital Evolution

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Search. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. Persuasive, focused content. And the dirty little secret of most content marketing is that it does neither.

32 White Hat Ways to Build Inbound Links


This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it.

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Best Social PR Guides, Tips and Tools of 2010


contention that “You don’t need a PR agency.&# Good advice even if you do use a PR agency. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs by PR Meets Marketing.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Alternately, you can just subscribe to a "best of" RSS feed here. search. ReadWriteWeb.

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Blog Makeover Nets Sales Leads for Software Company

The Point

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads.

Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Having worked on the Agency side and the Client side, I’ve both seen and sold the “smoke and mirror” aspect of advertising, creative initiatives and the typical outbound marketing campaigns. Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”. RSS and email subscriptions are growing, but slowly.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. Search the blog: Member of International Edublogger Directory. Interactive Instructional Content for Engineers.

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start. Existing agency resources contributed little.

A Look Back at 20+ Years of Website Design


Designers began to use table-based layouts to organize their content, allowing for greater flexibility and creativity. Today, page structure remains important and becomes critical when thinking about such design elements as navigation, content, calls-to-action , and trust signals.

Fulfill your resolution to blog in 11 steps


Agencies don’t sent out Hermès Kelly Bags or let you borrow S-Class sedans to just anyone. And, YouTube is the second most popular search engine right under Google Search. So “blogging” is on your 2014 New Year’s resolution. Good for you.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

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