Convince & Convert

APRIL 18, 2016

Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. How to create niche, off-site content, and marketing while minimizing risk. “We have a gluttony of content, everybody is now on the content bandwagon.

Positioning 89

Positioning Advertising Agencies Brand Identity Branding 89

Biznology

MAY 1, 2018

Agency, my ass. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

BenchmarkONE

MARCH 23, 2022

From generating new clients to using effective SEO tactics , the digital marketing challenges that agencies face can — and often do — stand as hurdles to scaling. According to the report, 51% of agencies rely on customer referrals as their main source of new clients. The average client lifespan is just 0-12 months for 30% of agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Biznology

OCTOBER 2, 2019

Part of what gave me the confidence to start my consulting agency was that I had long been cultivating my personal brand, even if I hadn’t thought of it in those terms. Start engaging with others’ content online. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry.

Personalization 99

Personalization Branding Brand Identity Aggregators 99

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

APRIL 18, 2017

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. It could be a trend for other agencies to follow or it could be a marketing ploy. Can we even? Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

seo.co

JANUARY 18, 2022

This is good advice for any content marketing campaign, regardless of the encroaching Knowledge Graph. Gain online visibility through non-search related channels, such as RSS feeds and social media. How to Create Content for Google Knowledge Graph. Option 3: Work to Get Your Content Featured.

SEO 105

SEO Google Optimization Lead Ranking 105

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. It’s not the most exciting work, but it’s critical to protecting your agency from future risk. It’s not the most exciting work, but it’s critical to protecting your agency from future risk. Legitimate (i.e.,

Paid Search Agency 93

Paid Search Agency Social Media Advertising Agencies Ad Agencies 93

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Erich’s team is a conglomeration of in-house talent and agency support. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. Andy : When you think of governmental agencies that are doing good things in social, obviously immediately you go to NASA. The RSS feed is: [link]. Listen Now .

Branding 134

Branding Brand Identity Paid Search Agency Social Media 134

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Savanta

FEBRUARY 14, 2013

And if content marketing is your thing, then this understanding ensures that your content is of interest (read more on B2B thought leadership research here ). Subscribe and receive new posts by email or RSS. The post Three customer insights for your marketing plan appeared first on Circle Research - B2B market research agency.

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

Martech Advisor

AUGUST 21, 2019

Also Read: Surveys Say, Agencies Need a New Approach to Compete. Apps like these can turn citizen integrator marketers into omnipresent project managers, regardless of where their team is located or whether they use an agency or contract for a specific project. Consolidate Content Marketing Processes.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Public Relations 167

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

RSS 100

RSS Paper Case Study Case Studies 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Hubspot

JUNE 22, 2015

The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. 3) Add RSS Reeds.

RSS 28

RSS Paid Search Agency Custom Publishing Advertising Agencies 28

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Effective Marketer

JANUARY 7, 2011

If you come from the agency side, you are used to a certain format. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. 4) RSS Subscription — At the very least, your site should have a news section. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

The Point

APRIL 21, 2010

Navicure turned to its demand generation agency, Spear Marketing Group , for help. After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

seo.co

MARCH 31, 2021

When building links for your site, the goal is to seek out reputable and authenticated sites to backlink to in order to share your content with them and theirs with you. Once you have loads of relevant links, use a content management system to get and keep it all organized. This can be a difficult thing to get a read on.

SEO 126

SEO Ad Exchange Advertising Agencies Link Building 126

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. In addition to inspiring, sharing relevant content, and creating content of their own, this also means that Lauren’s team sometimes answers up to 1,000 questions per week through social media. Listen Now.

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

DECEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Previously, there were in-house people managing various agencies, who were really doing the day-to-day work. Create content and share it. Listen Now. Find us on iTunes: [link]. .” via General Mills.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

markempa

AUGUST 5, 2012

In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. It’s very tempting, once you find a prospect, to approach them and ask for that meeting, but that could be disastrous,” warns Tom Skotidas, founder of the agency IntraLinks used. Setting direction.

Social Media 120

Social Media Advertising Channels Top of Funnel Lead Scoring 120

Convince & Convert

DECEMBER 21, 2010

Bloggers hope and expect that readers will subscribe to the RSS feed, return often, leave comments, and share posts in social media. Your content strategy? When I ran my last digital marketing agency, we never missed a deadline. What kind of signal does that send? How important is to to your business development efforts?

Blogger 131

Blogger RSS Social Media Paid Search Agency 131

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. You should RSS feed that. Jay : It’s interesting that the Social Media Agency of Record is leading this charge. Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

APRIL 18, 2013

From Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. ” Zena met up with Kenny Miller , CEO of KMco , the agency that put the app together. If you’re creating content, it does take time to write and create thoughtful things.”

Personalization 134

Personalization Skype Branding Brand Identity 134

Customer Experience Matrix

DECEMBER 14, 2009

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli. links that allow the system to track the click-through.

Social Media 120

Social Media Enterprise Management Paid Content Work Management 120

Biznology

JULY 26, 2011

They simply assume that people who are reading content from Marketing Conversation or Because the Medium is the Message --or even an article on the corporate Website--are in on the joke. daily basis online don't know that I am president of a digital agency. When they write my company. That they grok the context. Let me explain.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40