Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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SEO Consultant vs. SEO Agency: Which to Choose?

KEO Marketing

Do you know how to assess whether your organization needs to hire an SEO consultant or an SEO agency ? Here are some of the advantages of each option: SEO Agency. Working with an SEO agency can be rewarding as you can realize the power of an entire team of experts for the cost of one contract. The key to finding the right SEO agency is to feel confident in a particular firm’s success record and approve their client management and relationship approach.


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The importance of knowing what competitors spend on SEM


Agencies and consultants love having this data, especially when it comes from an independent 3rd-party. Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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What to Look For in SEO Consulting Services

KEO Marketing

Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first. For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media. While SEO consulting services vary by firm, there are some essential features typically offered across the board.

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. First of all, I was shocked at how much better branded search performs than non-branded — But not nearly as shocked as I am when I take over an AdWords account from another agency and see that they’ve combined branded with non-branded into their reporting. SEM for B2B: Lessons Learned from 40+ Accounts — Takeaways. Hi, everyone!

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. Agencies

TOP 15 Content Marketing Agencies in South East Asia


Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! iProspect is a global marketing agency and caters to some of the best brands around the world.

Celebrating agency excellence: our 2018 Partner of the Year

Sprout Social

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. That, plus SEO, SEM, PR, email marketing, web development and more.*. Which is why we take a moment every year to recognize the excellence our agencies achieve with our Agency Partner Value Awards. Agencies

How to Choose a Top B2B Marketing Agency in Phoenix

KEO Marketing

Searching for a B2B marketing agency in Phoenix is no easy task. Here are some suggestions for finding the best B2B marketing agency in Phoenix to partner with: Start by Looking Internally – Before you schedule your first agency presentation, make sure you understand your goals. One marketing agency may recommend you increase your online presence using a variety of tools, such as blogging , content marketing , advertising , and social media. Marketing Agency

12 Considerations For Choosing A B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

12 Considerations For Choosing A B2B Marketing Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

Infographic: Top 10 B2B Paid Search Mistakes

The Point

B2B Marketing Campaign Strategy Google AdWords PPC Advertising PPC Landing Page Best Practices PPC Landing Page Tips Search Engines search marketing SEM b2b paid search b2b paid search agency Paid Search Agency paid search best practices paid search mistakes Paid Search Tips ppc best practices ppc consultants ppc mistakes ppc tips sem best practices sem mistakes sem tips

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How to Select a B2B Digital Agency in 2019

Ledger Bennett

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? Many enterprises, corporations and Fortune 500 companies have gone through enough interviewing in their day-to-day to be able to parse out which B2B digital agency is the real deal and who is just sending in their A-team to sell you a product the C team will deliver. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

Questions to Ask Your B2B Technology Marketing Agency

KEO Marketing

B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth. KEO Marketing’s team of technology marketing experts suggests asking prospective B2B technology marketing agencies the following questions to ensure a good fit: What is your B2B experience? Many B2B technology marketing agencies provide weekly or monthly reports along with regular meetings.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. is a leading business to business (B2B) Marketing and Search Engine Optimization Agency based in Phoenix, Arizona. For more information or to request a complimentary consultation, please contact us today. Search Engine Marketing Search Engine Optimization search engine optimization agency seo best practicesThings are always changing in the world of search engine optimization (SEO).

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Spear is a Marketo agency partner.) “A

How to Choose an SEO Agency

KEO Marketing

Here are four tips to learn what to look for in an SEO agency. So how do you choose the right SEO agency? Here are several q uestions we recommend you ask each prospective SEO agency: 1. A trustworthy SEO agency should be able to provide examples of how their methods have led to increases in measurable results for other clients. Great SEO agencies have a deep understanding of all search algorithm updates. Contact us today to schedule your free consultation.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! Here are several things client’s and in-house marketers should look for when hiring an SEO agency. Avoid such agencies at all costs.

Best Search Engine Marketing Tips of 2009, Part 2


Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget.

What Exactly Do You Do?

Webbiquity SMM

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media.

10 Rules for Thriving at an Agency

Directive Agency

I worked briefly at an agency a couple years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock in boredom. Agency life is exhilarating and full of opportunities to learn lessons rapidly, and I wanted to share those lessons with you. Distinctions between types of agencies.

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Does Your Technology Marketing Program Create Results?

KEO Marketing

Create Results: Schedule Your Complimentary Consultation. For KEO Marketing clients, we offer an initial consultation to determine what digital marketing actions are necessary to surpass the competition. Contact KEO Marketing today to schedule your technology company’s complimentary consultation. Technology Marketing Agency

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Why Email Is Still the King of Customer Engagement


“The scale of the email marketing opportunity is enormous because the number of email users is enormous,” says Pam Lord, GVP of Customer Experience Growth & Strategy at Oracle Marketing Cloud Consulting. “Email is relied upon as a record of membership and brand activity, whether as an input into a loyalty program or as a record for online and in-store receipts,” says Jennifer Lancaster Dana, VP of Oracle Marketing Cloud and Customer Experience Consulting.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. Joe Kerschbaum is a SEM author and columnist.

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How Much Does SEO Cost? The True Price of SEO Services in 2021

accelerate agency

There’s no standardized cost, so agencies can basically charge whatever they want. This article will give you the lowdown on typical SEO prices , what you should expect to get for your money, and what you should look for when choosing an agency.

SEO is the Top Skill for Digital Marketers


In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. They all spend the majority of their time training and otherwise educating people from the greenest copy writer to the highest executive in SEO and SEM. SEM skills are rarer still, if my anecdotal evidence is right.

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Directive Names Rodrigo Stockebrand VP of Client Strategy

Directive Agency

AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo Stockebrand as the VP of Client Strategy. .

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7 Google Ads Influencers to Follow


Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads. an online advertising company that specializes in strategy and management of SEM and PPC. She regularly contributes posts for Search Engine Watch and The SEM Post.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal. BillyMitchell1 – Billy Mitchell – I’m a Marketing Agency partner and Senior Creative Director at MLT Creative in Atlanta, GA. Consultant, college professor, author of Return on Influence and Tao of Twitter.

8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. SEM (search engine marketing) and PPC (pay per click). Set up a quick consultation , and I’ll send you a free PDF version of my books.

The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? The two major fields of SEM are recognized as SEO (search engine optimization) and PPC (pay-per-click advertising). Because of this, PPC was previously the big dog of the SEM game. Internet marketing can be a tricky business.


Data-driven optimization: The critical role of AI in martech


30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign suggestions – will enable the industry to market better, for less money, more success, and happier customers.

Underpin Your ABM Strategy With Account-based Advertising


That’s why businesses partner with agencies, vendors, consultants, etc. Does anyone remember the story of the pin factory? Want to know how it applies to your ABM-informed advertising campaigns?

Keyword Research: How To

The Lead Agency

It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool. SEM Rush has a great Keyword Magic Tool , which enables you to search for a keyword from any country you want, and it will come up with a variety of new ideas to build on that keyword. Similar to the SEM Rush tool, all you have to do is enter the word you want to research, and the program responds with possible long tail keywords that you may consider implementing in your strategy.

SEO for B2B Marketers: 7 Things You Must Do Now

BOP Design

Google Ads are considered a Search Engine Marketing (SEM) strategy rather than an SEO strategy , but they can provide a lot of data quickly for SEO. As a B2B marketing agency, our designers often follow a particular format for naming image or illustration files.

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