The Case for Hiring Outside Consultants

Altitude Branding

In the world of business management, few words draw as much debate and discussion as “consultant.” For some, hiring an outside consultant is a chance to take an honest look inward, one that serves to benefit the company.

Global Industry Association, TM Forum, selects Champion Communications as UK PR Agency

Champion Communications

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by?global?industry strategic PR support.?The global?industry industry association,? TM Forum , to?provide?strategic provide?strategic The appointment is Champion’s?eighth?new

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How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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Agency Acceleration Advice from “SEO for Agencies” with Ann Smarty


The new SharpSpring Agency Acceleration Series features an amazing curated lineup of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series.

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Book My Free NFT Marketing Consultation.

What PR Pros Can Learn from The Huffington Post


My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. The era of agency specialization is well and truly upon us.

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How should B2B Tech PR Departments Measure Their Impact?

Champion Communications

As you may be aware, PR Measurement is a big problem that has given rise to a big industry. Conferences, webinars, consultants, software platforms and industry experts are all available, at a price, to anyone who wants a dashboard to show how well they are doing.

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Kids and keyboards don’t mix for social media managers


So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone.

What is a Creative Agency and When Do You Need One?

Marketing Insider Group

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you saw your old coworker from the marketing department launched her own creative agency. Questionable word usage aside, creative agencies are a real thing.

Differences Between PR, Marketing, and Advertising and Their Applications


You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. The Applications of PR.

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Smart Agencies are Investing in Technology


Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Whether working together or independently, marketing automation provides the tools both agencies and marketers can use to reach their goals. Smart Agencies are Investing in Technology. Currently agencies don’t agree.

Essential Tips for Selecting the Best Marketing Agency for your HealthTech Company

Golden Spiral

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency.

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5 B2G PR Strategies For Mergers & Acquisitions


You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. Thirty-three times in fact, Bluetext clients have been acquired within 24 months of an engagement with our agency.

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13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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Top Technology Marketing Agency

KEO Marketing

If you run a technology company, and you want to ensure that you will accomplish your revenue goals, you need to hire a technology marketing agency that knows how to ensure business growth in your competitive industry. KEO Marketing: A Top Technology Marketing Agency . KEO Marketing, based in Phoenix, Arizona, is a prominent B2B technology marketing agency. Signing On with a Technology Marketing Agency . Technology Marketing Agency

How to Be Creative in B2B PR


Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Because no matter how dry the subject matter might seem, an effective PR practitioner should be able to identify and sell a winning story a mile off. Social PR b2b PR Heather Baker social PR

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How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. No matter how careful you are, such things happen even to the best of us, so here are a couple of tips on how to save your face and turn a PR blunder into a marketing opportunity. Some skeptics believe that the whole thing was staged, but in any case, it was an amazing example of how to deal with PR disasters. . Image via Pixabay.

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How PR Is Pivoting for a Remote World — Supported by the Teamlance Model


All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. PR’s purview, on the other hand, is media and trade activities.

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. Agencies

Top 15 Advertising Agencies in the Middle East


Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Maat Marcom Agency.

C4D Answers Your Questions About Working with a Content Marketing Agency


B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. While buyers are consulting and downloading more content than ever before, they have less time to sift through several hefty assets. Consult the just-published 2019 Content Preferences Survey Report to learn more. Why can’t we just hire a PR firm or standard marketing agency to help us create content?

Developing a PR Content Strategy for your B2G firm


However, before diving headfirst into a multi-faceted digital marketing campaign, it is critical to recognize that government agencies have many different challenges than private-sector organizations, and therefore doing business with these agencies requires a much more tailored approach.

What Type of Marketing Agency Do You Need?


To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals. In an ever-diverse and rapidly shifting landscape, that means you need to find an agency who can not only align with your business and understand your unique challenges, drivers and audiences - but one that ideally has experience in your niche, and has the agility to adapt as quickly as the market changes. Content marketing agencies.

An Interview with Alison Rogers of Usefull


Alison is an experienced management consultant. She also had a fellowship at the US Environmental Protection Agency (EPA). Public Relations Search and Content Marketing Social Media Social Media Marketing Social Media/PREpisode Summary: USEFULL —with two Ls, get it?—launched

Influencer marketing is fully integrating with social media marketing strategy


I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. As consultants, we’ve always understood that influencer marketing is social media marketing—one and the same.

Top 15 Advertising Agencies in Southeast Asia


Top 15 Advertising Agencies in Southeast Asia. By 2026, digital advertising agencies in Southeast Asia are predicted to grow by 13.93% In fact, it will reach a whopping amount of $15.35 This blog will take you through the top advertising agencies in Southeast Asia. Mirum Agency.

Celebrating agency excellence: our 2018 Partner of the Year

Sprout Social

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. That, plus SEO, SEM, PR, email marketing, web development and more.*. Which is why we take a moment every year to recognize the excellence our agencies achieve with our Agency Partner Value Awards. Agencies

The Best Advice for Agencies in 2018: 15 Experts Weigh In


Running an agency is hard. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. This monthly webinar series focuses on a variety of topics from agency growth to brand building to sourcing top talent and winning new clients. The Best Advice for Agencies in 2018.

11 Ad Agencies You Need to Follow on Twitter


It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike. Marketing Agency Daily

How B2B PR differs from B2C PR, and why should brands care?

Canadian Marketing Association

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? Our consultants who work in this area are trained to think like the client’s customers and/or investors. This has been some great insight into the unique attributes for success with B2B PR.

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10 Ways to Generate More Leads from Your Business Blog

The Point

Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!). Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

How to Combine PR Outreach and SEO Efforts for the Good of Your Brand

Content Standard

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. ” PR and SEO Working Together = Brand Outreach Success. “SEO agencies are now doing PR,” Sutton continues.

Why Consider Hiring an Outside Marketing Agency?

BOP Design

Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees. Whether you are considering hiring a marketing agency , are in the process of evaluating agencies, or are evaluating your existing relationship with an outside agency, here are a few reasons why hiring an outside marketing agency for your B2B firm makes sense.

The Importance of Storytelling


B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Marketing Automation advertising agencies agency marketing automation branding branding with storytelling communication agencies consulting agencies Digital agencies importance of storytelling Marketing Agencies marketing automation for agencies Marketing Automation Software pr agencies storytelling storytelling in marketing

Social media strategy leaders: Kerry Gallagher


Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. From the American Lung Association, I moved on to an integrated marketing agency called Cronin and Company , where I managed social media. After working on the agency side, my next career move was to Liberty Mutual —I was looking to move to Boston and the opportunity was a good one. We work with agencies, but our relationship is clearly defined.

How to Find a B2B Marketing Agency to Achieve Your Goals

BOP Design

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.