Customer Experience Matrix

JULY 3, 2018

Although technology was always central to Acxiom's business, it was ultimately a services organization whose chief resource was a large team of experts in databases and direct marketing. It will be right at home with an agency parent. And bear in mind that Acxiom is really more of a services company than technology developer.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Zoominfo

MARCH 8, 2018

Currently, the Data Protection Act of 1998 governs personal data in the UK. Current legislation is no longer enough to protect and govern personal data. Data Processor : A person, public authority, agency, or other body which processes personal data on behalf of the controller. Question One: What is GDPR? The right to object.

FAQ 186

FAQ Zoominfo Advertising Agencies Paid Search Agency 186

Zoominfo

JUNE 10, 2022

Here’s the official definition of the two roles: Data Controller: A natural person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of processing personal data. If you’re not sure, we recommend that you consult with a legal advisor familiar with the local laws.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Convert

SEPTEMBER 15, 2021

Accountability/Governance. Consent obtained prior to direct marketing. Enforcement Agencies. Always consult with your lawyers to know exactly what to add to be compliant with each law. To achieve compliance with these privacy laws, be prepared to spend lots of time reviewing them and consulting legal experts.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Porch Group Media

NOVEMBER 10, 2020

I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. Before that, I spent time working in the direct marketing industry. And how so is it different than the mid-market?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

B2B Marketing Savvy

AUGUST 25, 2009

How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

Paul Gillin – Consultant and Author of The New Influencers and Secrets of Social Media Marketing I define content curation as the process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40